Party poopers: NYC nightclub caters to 30-somethings who party like rock stars, sleep like grandmas

mike voster, alicia roldan at matinee social club
mike voster, alicia roldan at matinee social club

Early to bed, early to rave.

Millennials who want to party like rock stars but sleep like their grandparents have found a safe space in the East Village.

Matinée Social Club throws Saturday dance parties twice a month at Joyface, a 70s-themed cocktail bar on Seventh Street, that runs from 5 pm to 10 pm sharp — leaving ample time to get tucked away in bed for a blissful eight-hour sleep.

Westchester resident Alicia Roldan is a Matinée regular. Jade Greene
Westchester resident Alicia Roldan is a Matinée regular. Jade Greene

“I danced my face off and then I left. I was very literally in bed by 11,” boasted Alicia Roldan about her first time attending the party in January. “It’s cool being able to feel like you’re dancing all night long but getting home before midnight.”

Last weekend, she returned to Joyface, which is decorated in true 70s fashion with a disco ball, retro couches, and a water bed, with eight of her pals, one of whom has children.

“The timing provides high-functioning adults who have responsibilities ranging from demanding careers to children and family to get the most out of their weekend,” said Roldan, 37, a physician who travels to the parties from her home in Westchester.

“We can now party and still wake up early enough for a productive and full Sunday.”

DJ Mike Vosters launched Matinée Social Club in September. Jade Greene
DJ Mike Vosters launched Matinée Social Club in September. Jade Greene

Matinée Social Club is the brainchild of Mike Vosters, a deejay and event planner who lives in Williamsburg.

“I was talking to friends and saying, ‘We need to get together more,’ but no one wanted to be out late,” Vosters, 34, said.

“There isn’t a place where 30-year-olds can go out dancing without being out until 4 in the morning. So I said jokingly, ‘We should throw a matinee so everyone can still get to bed on time.'”

He threw the first event in September and assumed it was going to last for a limited time only, but after a video of it went viral with 16.3 million views in December, he kept the party going and now hosts two a month.

To make things comfortable for mature millennials, partygoers must purchase a ticket, which eliminates the long lines that typically form outside clubs. Guest lists are also capped.

Nicole Matthews, 36, said, “It’s nice to be around people your age.” Jade Greene
Nicole Matthews, 36, said, “It’s nice to be around people your age.” Jade Greene

Nicole Matthews, who first moved to the Big Apple to attend New York University, misses her college days of hitting up clubs in the Meatpacking District. She said cutting a rug at Matinée is nostalgic for her.

“The nightlife scene in New York is definitely catered more to twentysomethings,” said Matthews, 36, who lives in the East Village. “It’s nice to be around people your age.”

Melvin Cross, an emcee from the Bronx, first attended a birthday party at Matinée with his girlfriend and was happy “not having to wait all night to party.”

Guest lists are capped to avoid the usual overcrowding at most nightlife spots. Jade Greene
Guest lists are capped to avoid the usual overcrowding at most nightlife spots. Jade Greene

“Being a professional emcee, I go to parties all the time that sometimes end at 1 am and then I’m exhausted,” said Cross, 38. “We danced the whole night away and were home and in bed before midnight.”

Nightlife photographer Jade Greene sees a difference in Matinee’s guests, who are there just to have a good time and are not worried about impressing anyone.

“There are some parties you go to where you feel like people are there to be seen and show off how much money they have and what kind of clothes they’re wearing,” said Greene, 31, who lives in Washington Heights.

“The vibe in here is we’re here to dance, have fun, meet people, get sweaty, and go home and go to bed. It’s very wholesome.”