Get the Party Going This Hispanic Heritage Month With Candela Mamajuana Rum
Courtesy of Candela Mamajuana Rum
During #HispanicHeritageMonth, we love to support latino-owned businesses and celebrate our roots– with Candela Rum, we can easily do both.
Candela is one of the only producers in the states making Mamajuana, a blend of ultra-premium Dominican rum, natural spices and honey, all while focusing on revolutionary sustainability practices.
In an exclusive interview with People Chica, the brand's founder Alejandro Russo shared the brand's ethos on all things Hispanic Heritage Month and the future of rum.
How is Candela Mamajuana celebrating Hispanic Heritage Month this year?
Candela's purpose is to ignite the fuego by sharing Latin culture's best flavors and experiences with the world. We exist to celebrate and elevate Latin culture year round, but especially during Hispanic Heritage Month. We have several events happening this month from happy hours, drink specials and Candela pairing dinners to a Reggeaton party and one large Bachata Dance party! We're all about keeping things fun and flavorful, so you can expect any Candela event to be on fire, full of life and energy that represents our heritages.
Courtesy of Candela Mamajuana Rum
Mamajuana is one of the most iconic rums in the Dominican Republic. How does your company honor its rich history?
Candela Mamajuana honors a drink that has hundreds of years of history and is an intrinsic part of Dominican culture and Latin culture. We are more than just a drink, we're elevating a cultural ritual, which is the Mamajuana shot. By staying true to our roots and utilizing only the purest, all-Dominican, locally-sourced ingredients, we are determined to show the world the amazing quality that is produced in the Dominican Republic. We are very thoughtful about how we make our product to ensure authenticity.
What inspired you to put eco-friendly practices at the forefront of your business?
One of Candela's principles is "Leave the house cleaner than you found it." We are determined to make the Dominican Republic a better place than before Candela existed. Candela Mamajuana exists to be a force of good for the Dominican Republic. Not only by creating jobs and investing significant resources, but going beyond that. It's important to us to preserve the country and the world by implementing practices that can help save the ecosystem. We're working very hard to provide a zero-waste, low-footprint product lineup. Thanks to our partnership with ecoSPIRITS, we're already serving some of the leading hotels with our new zero-waste reusable packaging. Our product is made in a state-of-the-art, energy efficient facility that goes above and beyond in reducing all waste, reusing and recycling as many resources as possible.
Courtesy of Candela Mamajuana Rum
What's next for Candela?
Candela is here to become a legacy brand that truly represents what Latin culture is all about; celebrating life's great moments with friends and familia, and living life to the fullest. We have exciting product launches coming soon where we will give customers more fuego than ever before, as well as expansion plans to new markets. Candela is going wider, deeper and elevating our entire product lineup to become the most exciting brand on the liquor shelf, period. We're not only spicing up the rum game, we're spicing up the entire liquor store with top-shelf, sustainably produced, delicious tasting drinks that everyone (of legal drinking age!) can enjoy.
