Paris Jackson Takes the Spotlight in SKIMS Swimwear Shoot
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Paris Jackson is fashionably chilling by the pool in a new swimwear campaign.
SKIMS, Kim Kardashian's clothing brand, just restocked their popular swimwear and revealed Jackson as one of the line's new faces.
The singer, whose father is the late Michael Jackson, shared pictures shot by photographer Cobrasnake (Mark Hunter) on her Instagram, along with the caption, "doing this shoot was a blast, and the team was impeccable."
A couple of the photos show the 24-year-old in a long-sleeved white one-piece suit lounging on a pool float. In another, she dons a different suit and wears a SKIMS blanket over her shoulders in another picture.
Alongside Jackson's post, the official SKIMS Instagram account also showcased her campaign photos, with the specific swim pieces she's wearing written in the caption. The update includes a few different swimsuit styles in addition to what Jackson shared on her own Instagram.
The caption of SKIMS' social media post reinforces the company's style goal, writing, "This is SKIMS Swim: ultra-flattering swimwear designed with our signature expertise in fit and style."
In a press release shared with PEOPLE, Jackson said, "I've known Kim [Kardashian] for a while and have always admired her style, so to be in the latest swim campaign for SKIMS is a full circle moment. I love the brand and doing this shoot was so much fun."
The campaign also features singer Bella Poarch and actor Madison Bailey who show off different styles of swimsuits in the campaign alongside Jackson, visible on the SKIMS website.
In the press release, Poarch shared her love of the brand and new collection, stating, "I'm so thrilled to be a part of the new SKIMS Swim campaign! I'm obsessed with the new collection - from gloves to dresses, there is so much to choose from and I love how the brand always pushes style boundaries this way. I couldn't be more excited to work with them."
The new SKIMS Swim collection dropped on Thursday, July 28.
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