Parachute's New LA Headquarters is 17,000-Square-Feet of Genius Design

Subtract a few computer monitors and the company logo, and you’d step inside Parachute’s new Los Angeles headquarters thinking you were in someone’s modern mansion. For founder, CEO, and design mastermind Ariel Kaye, that’s the dream. Founded only a few years back, Parachute has revolutionized the luxury home essentials market with a new-age model that fuses high-quality products with an emphasis on social responsibility. So when it came time to design a new headquarters, Kaye says that she was most inspired by the heart of the Parachute brand: its staff.

The 17,000-square-foot property will serve as a workspace and “second home” for Parachute’s employees-where every member of the team can immerse themselves in the brand experience in an engaging and and authentic way. “Parachute isn’t about flashy gimmicks like ball pits or slides–instead their team just wants to feel at home,” Kaye says. She collaborated with Mash Studios on the space’s custom furniture, and partnered with a variety of artists to weave in beautiful and creative design elements throughout the entire headquarters. Comprised of seven community spaces, a massive kitchen, comfortable seating areas, conference rooms, and communal desks, Parachute’s headquarters is as much of a productive workspace as it is an extension of home.

We spoke with Parachute’s Founder and CEO Ariel Kaye on how the entire space came together.