Pantone’s Peachy 2024 Color of the Year Is Officially Here

This sweet, romantic shade is setting the mood for the new year.

Pantone's 2024 Color of the Year selection celebrates its 25th anniversary this year—and the party is just peachy. Pantone has created Peach Fuzz, a shade that's gentle yet powerful and already stirring up a lot of buzz.

Aptly named Peach Fuzz, the hue blends light pinks and oranges for a warm, romantic result. Designed to add radiance and soft color to any space, the potential for color palette combinations along with all the ways to incorporate it into your home, Peach Fuzz is here to add a much-needed cheerful splash of color to 2024.

Related: Every 2024 Color of the Year We Know So Far

To make their decision, Pantone’s design team takes a look at the trendiest, most influential colors that appeared throughout the past year. (2023 gave us Viva Magenta, and in 2022 we got Very Peri.) Laurie Pressman, vice president at Pantone, noted the process is ongoing throughout the year leading up to its release.

“It is one long, continuously flowing conversation among a group of color-attuned people,” said Pressman in an interview on Pantone’s official website. The team of color designers carefully considers each detail, from how the shade will look in different finishes to color psychology that helps them understand the mood their Color of the Year will produce.

In the case of Peach Fuzz, the shade intends to feel nurturing. It's designed to reflect the trends that spark well-being and mindfulness—inner healing, discovery, and refocusing on what matters most. This makes it an ideally comforting color, perfect for a tranquil bedroom, warm living space, or even an inspiring home gym. 

“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance," said Leatrice Wiseman, executive director at Pantone, on their website.  "A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless."

If you’re looking to incorporate Peach Fuzz into your space, Pantone recommends the trying out the shade in plush fabrics: velvet, quilt, and fur textures. The color is also designed to provide the perfect wall paint or accent shade, and even just a pop invites a pleasant glow into your space.

Related: 9 Best Orange Paint Colors for a Vibrant Home

Peach Fuzz is also about exploring technological connections, intended to encourage creativity in the virtual world and celebrate human connection via technology. Ultrafabrics, Pantone’s official interiors partner for the 2024 Color of the Year, even teamed up with WeWantMore, an indie design studio, to generate AI images inspired by the feelings Peach Fuzz evokes.

Ultrafabrics plans to continue celebrating the shade all throughout next year with The Nest: a series of interactive events created to offer Peach Fuzz fans even more inspiration for how to use the color. The Nest also plans to release exclusive Ultrafabrics palettes featuring shades inspired by Pantone’s Color of the Year.

Look out for more collaborations created around Peach Fuzz, from wallpapers made by professional designers and funky rugs to lip gloss and even tea brews that come in the same shade. Pantone even joined forces with Motorola for a special edition of the razr+ phone in Peach Fuzz, bringing the comforting shade to the smartphone world.

To learn more about using Peach Fuzz in your own home and explore all the ways you can enjoy the hue, visit pantone.com.

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