Pandora is on a Mission to Make Diamond Jewelry Accessible
Ahead of the holiday season, Pandora builds on its existing lab-grown diamond jewelry, debuting a trio of new collections that combine high-quality craftsmanship with environmentally-conscious design.
In an effort to “democratize” diamonds through ethical means, the latest jewelry pieces feature lab-grown stones with the same color, cut, clarity and carat as their mined counterparts, making them more affordable whilst also having a lower carbon footprint. Crafted using 100% renewable energy with 100% recycled silver and gold, Pandora presents three distinctive designs that shape the individual collections, named Nova, Era and Talisman.
Pandora Nova aims to showcase the unending sparkle of lab-grown diamonds. With each piece taking on a four-prong setting, the round and princess-cut stones are able to capture and refract surrounding light from each angle. This design is replicated in chains, studs and a 14 carat gold ring. Whilst Nova takes on a contemporary look, the Pandora Era collection subscribes to a classic feel featuring a minimalistic bezel setting. An understated array of single drop pendants as well as three-set stones arrive in a mix of 14 carat white gold and yellow gold.
Making a statement amongst the line-up is the Pandora Talisman collection. Comprised of five pendant designs – including a heart, star, moon and horseshoe – the respective pieces bring a luxurious take on Pandora charms with a touch of individuality running through each piece. The pendants come with matching chains or can be bought individually, allowing wearers to mix and match on bracelets or necklaces.
The new collection makes its debut in the brand’s latest campaign titled “Diamonds for All.” Exploring the way lab-grown diamonds break traditions through all-round wearability, the campaign sees Pamela Anderson, Justina Miles and other public figures share how these jewelry pieces bring elegance as well as authenticity to their everyday life, allowing them to “shine” as their truest self.
Speaking on the messaging behind the visuals, Pandora’s chief marketing officer Mary Carmen Gasco Buisson says, “The next chapter of Pandora Lab-Grown Diamonds is brought to life in this campaign and its cast that helps us reimagine diamond traditions.” She adds, “Our diamonds are not for the few, for a once-in-a-lifetime occasion, or only for giving. They represent personal meaning that each of us can create.”
Take a closer look at the campaign in the gallery above. To shop the new lab-grown diamond collections, head to Pandora’s website or select stores in the UK, Australia, Canada and US.
