Pamela Anderson Stars in Proenza Schouler's Latest Fashion Campaign

It's undeniably chic.

Pamela Anderson is in the midst of a career renaissance — a Pam-aissance, if you will — that shows no signs of ending anytime soon. In the past year alone, she released her memoir Love, Pamela to critical acclaim, joined Pandora's cast of jewelry ambassadors, and embarked on a press tour so stylish she emerged as one of fashion's most sought-after muses.

Most notably, her recent appearance at Paris Fashion Week last September wearing a relaxed suit and no makeup set the internet abuzz. While Anderson says she didn't set out to go viral with the look, it's not hard to see why it took off. The 56-year-old actress's evolution from vampy y2k icon who favors latex and blue eyeshadow to proud minimalist who wears understated luxury designers like The Row is a testament to the enduring power of personal style. She's living proof it's never too late to switch things up and embrace a new look.

Now, she's fronting another launch — this time for the if-you-know-you-know NYC-based label Proenza Schouler. Photographed by Davit Giorgadze and styled by Thistle Brown, the SS24 campaign, which debuts today, displays Pam in all her understated glory. The new collection centers on the "intrinsic qualities that define Proenza Schouler and our woman," according to the brand's website: "adult, urban, intelligent, without ever sacrificing the youthful qualities of experimentation and play."

With her penchant for mixing the relaxed and the avant-garde on the red carpet, Anderson is the perfect representative of this ethos. Wearing no makeup and her famous blonde hair slicked back, the actress looks very much at home in Proenza's signature blend of elegant construction and unconventional styling.

She looks equally at ease lounging in a mix of black-and-white separates, including a buttoned-up jacket tucked into belted trousers, as she does modeling a crisp white blazer worn with reverse acid-wash jeans. Also featured are textural elements like a fuzzy red halter dress with a clever tie at the front to mimic a sweater over the shoulders and a net-inspired knit maxidress.

Elevated accessories with a twist, including a luxe leather belt bag and black-and-white sandals worn over tights, are sprinkled throughout. Plus, the brand debuts a new monogram design, which appears throughout the assortment on sweaters, belts, and the like.

The overall effect? Modern, cool, and 100% Pam.

Proenza Schouler's Spring 2024 collection is available to shop now at proenzaschouler.com.

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