Palace Opens Harrods Pop-up With Exclusive Christmas Capsule
LONDON — Skateboarding cult brand Palace is coming to Harrods.
From Dec. 10 to 12, Palace will launch the “Palace Harrods” pop-up on the men’s wear floor of Harrod’s Knightsbridge store. The brand will also launch a co-branded collection, with items like oversize varsity jackets, wool caps, hoodie donned teddies and classic Harrods Christmas hampers.
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The British upscale retailer says the Palace Harrods Hamper will be the “most talked-about” and “most iconic and memorable gift this Christmas.” The basket will include Harrods branded tea, wines, chocolate gold bars and a lucky dip of a Harrods green Palace beanie or socks.
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For this collaboration, Harrods will do its very first logo swap. The new logo will be on the apparel line and plastered across the in-store pop-up with bespoke, branded carpeting. There will also be a Palace takeover on Harrods e-commerce.
Lev Tanju, founder of Palace, said the brand is “thrilled to be working with Harrods.”
“[It’s] a proper London institution and one of the greatest shops in the world. I’ve been going to Harrods since I was a little kid: doing this collaboration with them is an absolute dream come true,” he added.
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Simon Longland, head of men’s wear at Harrods, commented that “Palace is known for their disruptive and unexpected collaborations, and this is absolutely one of the most unexpected in a year full of surprising collaborations. When we decided to collaborate with Palace, a Christmas capsule was intrinsically our first thought, specifically, the legendary Christmas hamper.”
“Palace is famed for merging its DNA with other brands and retailers to create a wholly original and unexpected collection, and it’s hugely exciting for us that they have joined forces with a brand as iconic as ours. The collection we have created together is amazing and I can’t wait for our customers to experience it, whether they are looking for something small to pop in a stocking or a collectible board or hoodie for the hype-obsessed,” he added.
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