Pabst Blue Ribbon May Soon Be Gone Forever, and People Are Devastated

From Delish

In a new lawsuit, the Pabst Blue Ribbon Company alleges MillerCoors is attempting to put them out of business, TIME reports. They've taken the beer giant to court over fears they might soon be extinct.

According to court documents, MillerCoors is seemingly planning to end a longstanding partnership between the two brands in which MillerCoors packages and produces almost all of PBR's products.

MillerCoors says they don't have the means to continue producing the 4-to-4.5 million barrels PBR requires annually and that PBR isn't paying them enough to warrant continuation of the deal. PBR's camp has said MillerCoors is lying about their brewing capacity and could easily continue helping them regardless. Either way, PBR claims they are entirely dependent on MillerCoors for production and won't be able to survive without them.

The deal in question (which was originally issued before 2001) is meant to expire in 2020, Esquire.com explains, though there are stipulations that allow for two five-year extensions. Again, each side contends they have the right to determine if and how the partnership would continue.

Perma-college freshmen and hipsters alike have already begun mourning their beloved beer on Twitter:

The trial started in Milwaukee on Monday and is expected to continue through November 30.

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