This Pür and Barbie Makeup Collab Is So Cute It Hurts

Barbie turns 60 this year (yes, she looks great) and in honor her birthday, Mattel is teaming up with Pür on a limited-edition makeup line that screams Barbie. It’s all pink and sparkly and glam, reminiscent of the dolls with play makeup many of us had as children. This isn’t a kids line though. It’s the same ultra-pigmented, cruelty-free makeup you’re used to from Pür Cosmetics.

Barbie is such an iconic figure that many of us have grown up with over the years, so we wanted to create a really fun and inspiring collection that furthers her mission through the use of makeup,” Tina Thompson, Pür’s VP of Marketing and Innovation, told Popsugar. “Barbie naturally sparks that...

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