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A water bottle from a brand you've never heard of is going viral on TikTok — and it's on sale

From a pair of Hoka dupes from Walmart, to a $7 lipstick that looks fab on everyone, TikTok is chock full of product recommendations for just about anything. The platform's latest obsession: an under-$30 reusable water bottle from a low-key brand — and it's so popular, the video sharing it has over 4 million views. Let that sink in.

Owala

Owala FreeSip Insulated Stainless Steel Water Bottle

$33
This mega-popular bottle has legions of fans — both on Amazon and on TikTok.
$33 at Amazon

The phenom in question: the No. 1 bestselling Owala FreeSip Insulated Stainless Steel Water Bottle. At first glance, it looks just like any other nice refillable bottle: A stainless steel exterior, leak-proof lid, carry loop for easy transport. It's what's under the lid that counts, though.

The bottle has a dual-purpose spout that allows for swigs (just tilt it back to get a big gulp) and an indent for sipping upright, thanks to a built-in straw. A button keeps the spouts closed, plus an additional lock for extra security (and so it doesn't leak in your purse).

The bottle comes in three sizes — 24-, 32-, and 40-ounces — and 12 colors and sales abound: It starts at $14 (24-incher; down from $28), though some of the more popular color combinations are selling out fast.

It's not just TikTokers that are raving about the bottle — over 18,000 reviewers five-star reviewers can't get enough, either.

Plenty of shoppers swear it's the best water bottle they ever owned. Shares one: "This is THE water bottle. It has replaced my current emotional-support water bottle. It never leaks and I throw it in my book bag all the time. The fact that I can drink out of the straw part and by tipping the water bottle back like plastic bottles makes it superior. I take this everywhere with me."

three water bottles
You'll want one in every color (and plenty to give as gifts, too). (Photo: Amazon)

Another bonus? If you like you water ice cold, this is the bottle for you. One shopper explains: "Like an adult sippy cup. I drink so much more water with this. There's a hidden straw but you can also tip it back to drink or pour. Keeps drinks cold forever. If I go to sleep with water and ice, the ice is still frozen in the morning."

Have a soda problem? Drink too much flavored seltzers? This bottle might help you break the habit. Says one fan: "I have increased my water intake dramatically AND am drinking less flavored seltzer waters without missing them (was really drinking a ridiculous amount). So, less waste; less work toting water from store into house and then cans to recycle; less cost — has already paid for itself."

Owala

Owala FreeSip Insulated Stainless Steel Water Bottle

This mega-popular bottle has legions of fans — both on Amazon and on TikTok.
$33 at Amazon$33 at Walmart$33 at Best Buy

The reviews quoted above reflect the most recent versions at the time of publication.

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

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