An Oversize Neon Hand Pillow Is the Thing You Never Knew You Needed
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The quarantine of 2020 has brought with it a sea change in how we approach and understand our spaces. This is as true, if not more so, for designers, whose job is to refine the ways we interact with our built environment. Crosby Studios founder Harry Nuriev should know—he spent last year developing a home collection that speaks to our current moment with compassion and style in equal measures.
Launching today, Crosby Studios Home is a genre-blurring new lifestyle brand that melds its founder’s penchant for bold brights and soft shapes with a healthy dose of neon fur. Available exclusively online through the Hypebeast retail platform HBX, the collection fuses art, fashion, and design with a compelling range of velour dining chairs, sock-shaped rugs, oversized humanoid body pillows, loungewear, notebooks clad in faux fur and terry cloth, and more.
“I ended up in quarantine in a rental house and got to thinking about how I could change up the space,” Nuriev says. “The small goods are a bridge between your personal aesthetic choices and your lifestyle. It’s like accessories in your wardrobe—when you change an accessory like a handbag or a shoe to create a different look.”
It’s a fitting entrée into the market for Crosby Studios, which has collaborated in the past with such high-profile fashion brands as Balenciaga and Nike. Accompanying the collection is an immersive virtual showroom—modeled after Nuriev’s own residences in Paris, Moscow, and New York—that visitors can navigate using gaming software; 3D models populate each room and are available for download to help shoppers visualize objects within their own spaces. The project marks a natural progression of interests for Nuriev, whose cover collaboration with Hypebeast magazine last year featured a virtual architectural space rendered specially for their Innovators issue.
“I don’t know if I could make this in any other year than last year,” Nuriev says. “I had this feeling, this energy. I was trying to break down my interiors; [this collection] is all about accessibility and allowing everyone to express themselves in their own way. Everyone has their own feeling of what’s practical. I’m trying to help people find where their own comfort is.”
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