So over Sambas? Emily Ratajkowski green lights Pumas as the new It-trainer

emily ratajkowski puma trainers
EmRata just declared Pumas are the new It-trainersCourtesy of Puma, Getty Images
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Ask any fashion girlie about the industry's current favourite shoe and she'll no doubt reply "the trainer." She'll likely name a specific make and model and, up until a week ago, we would have put good money on it being the Adidas Samba. That was until Rishi Sunak declared himself a Samba stan, donning a white and black pair to discuss fiscal policy in an Instagram video.

Despite the UK Prime Minister's following apology (although the politician stayed true to form, caveating his 'apology' with the defence he'd been wearing the style "for many, many years"), the fashion community has declared the Samba now 'dead'. Leaving us wondering, what is the next It-girl trainer of choice?

We're turning to Emily Ratajkowski (as per usual) for inspo, with the model, actress and podcast host stepping out in New York yesterday [Wednesday 17 April] wearing a pair of bright cherry-red Pumas.

emily ratajkowski is seen on april 17, 2024 in new york city wearing puma trainers
MediaPunch/Bauer-Griffin - Getty Images

Specifically, the Puma x Sparco Speedcat trainers. EmRata paired her footwear with an all-cream tonal ensemble consisting of an oversized jacket, cropped t-shirt and striped jeans. She had a tan handbag slung over one shoulder and accessorised with layered gold chain necklaces, gold hoop earrings and black narrow sunglasses.

This isn't the first time Emily has stepped out in the Puma trainers, either. They've become a regular staple in her off-duty wardrobe in both the black and red colourway. And she's hardly the only celebrity fan. Dua Lipa has long declared her allegiance to Puma through her role as a Brand Ambassador for the label.

As well as being spotted out recently with new boyfriend Callum Turner in a pair of Pumas, Dua donned the Palermo trainers – also in red, it's this season's big colour trend for a reason ppl – for her Brits 2024 performance rehearsals. She even wore Pumas, again Palermos but this time in black, in the music video for her single Houdini.

Yep, consider this all the evidence you need. Your next trainers should *definitely* be Pumas.

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