This week, indoor-workout program Peloton and activewear company Outdoor Voices launched a collaborative clothing line designed to fit with your high-intensity indoor workout. The products feature items from Outdoor Voices’s new TechSweat apparel collection, made from a fabric built for super sweaty indoor activities.
Jill Foley, vice president of apparel for Peloton, told WWD.com that she knew the brand’s devotees would love clothing crafted from Outdoor Voices’s high-tech fabrics, so she contacted the apparel company hoping to collaborate on a high-quality clothing line that would suit Peloton indoor rides and runs.
The collection includes 12 items, seven for women and five for men, available at 17 Peloton showrooms around the U.S., as well as online. Peloton instructors Matt Wilpers, Jess Sims, and Olivia Amato were selected to model the collection for the Peloton boutique website.
Ty Haney, founder of Outdoor Voices, told WWD.com, “We believe in outfitting our community with the highest-quality technical apparel for recreation. The goal is to create product that allows people to show up on the bike, tread, mat, and beyond.”
This partnership is also intended to promote Peloton’s year-old digital platform where non-Peloton bike and -treadmill owners (many athletes of the Outdoor Voices community) can access all of the company’s content. Outdoor Voices customers are being offered a 30-day free trial of the membership (typical membership is $20 a month). Along with spin and treadmill workouts—you can complete them on equipment you already have access to at your gym or home—this digital content package also includes workouts like yoga and stretching videos.
The Peloton showrooms across the company sell the company’s bikes, which retail for $2,245, and treadmills, which sell for $4,295. With either, there is also a $39 monthly subscription fee for unlimited live or previously recorded group classes that stream directly to your equipment.
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