Ouai & Byredo Just Launched a Dry Shampoo Collab and My Hair Has Never Smelled So Chic
Founded by celebrity hairstylist and entrepreneur Jen Akin in 2015, OUAI has become known for offering luxe “haircare you can relate to,” with an expansive range of fuss-free products that still feel luxe and cool, and today, the brand got even cooler. Now, OUAI’s best-selling dry shampoo formula is available with a new scent courtesy of cult-favorite fragrance brand, Byredo. Live and shoppable now on Sephora and TheOUAI.com, the limited-edition OUAI SUPER DRY SHAMPOO x BYREDO spray is scented with the brand’s iconic Mojave Ghost fragrance—and trust me, it smells just like the real thing, but costs a fraction of the price. “Ben [Ben Gorham, founder of Byredo] and I wanted to join forces in some way. We saw a lot of synergy between the two brands and our aesthetic approach,” Atkin tells StyleCaster.
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