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“There’s no set way it works,” Rebecca Selva, chief creative officer and PR director of Fred Leighton, tells Yahoo Style. “It’s a collaboration that involves the stylist, the designer of the dress, or the celebrity directly. It’s people coming together. It always starts with the dress and creating a moment.”
But generally, it works the other way around, with the dress leading the charge. After all, if the frock is a major dramatic statement piece, the jewelry will be more understated, and vice versa.
“It starts in December. We have an idea of a dress, a color, a feeling. The two weeks leading up to the Oscars is when selections are made and choices are finalized,” says Selva.
Given that Jennifer Aniston, Michelle Williams, and Lupita Nyong’o have all rocked Leighton gems, the brand knows the importance of that magical red carpet moment. In the case of Nyong’o, “The headband was chosen the night before to go with that beautiful Prada.”
Selva won’t go into details about pickups and dropoffs, given the sheer value of the diamonds and the issues of security. But suffice it to say: “There are a lot of eyes on the jewelry, at the awards and at the parties. There are a lot of eyes during that week. As it should be. But the stars are very responsible and appreciative.”
And nothing has ever gone missing. Period.
“It does come back!” says Selva. “It comes back. It’s something that’s very private. It’s all discussed and arranged. There’s never been a glitch. Everything comes home very soon afterwards. All the sparklers come back home.”