If You’re Late to The Ordinary Hype, Start With These Products
I’ve been a beauty editor for almost a decade and recently I get more questions about The Ordinary than anything else—ever. The Decium-owned brand’s hype is real. It’s almost too affordable to be true and the company’s behind-the-scenes drama made headlines for months. Many know more about the brand’s troubled CEO, Brandon Truaxe, than they do about the products themselves. (Truaxe sadly died in January of this year.) The Ordinary took a break and came back bigger and better than ever, relaunching first at Sephora and recently, at Ulta.
Now, the brand is becoming more and more known for its stellar, high-quality skincare in simple packaging. You pay for the...
