The Ordinary Apologizes to Drunk Elephant for Social Media Feud

Isis Briones
Updated
I'm seriously so confused.

An unexpected beauty feud has been occurring between two of your favorite skincare brands, and it's honestly so confusing. In an online ad released earlier this month, The Ordinary — the skincare line known for their affordable, ingredients-focused products — shaded Drunk Elephant for their pricey Virgin Marula Luxury Facal Oil, Allure reports.

Both labels sell competing oils in 30 ml bottles, but Drunk Elephant charges $62 more for theirs, something The Ordinary called out in an ad that sparked backlash online, with many fans calling out the parent company Deciem for the insensitive reference on Reddit.

Weeks later, Deciem finally took to Instagram to issue an official apology for the incident. "A distasteful joke that arose from my familiarity with the beautiful brand, @drunkelephantskincare," founder Brandon Truaxe wrote. "@tiffanymasterson: I'm sorry. When I met you at the WWD breakfast, I saw a beautiful soul. And you have worked hard to build a beautiful brand. Please forgive me. I have now adjusted that distasteful post and we will donate $25,000 to the peaceful elephant charity that your brand supports: @savetheelephants." Fans seemed receptive to the apology, flooding the comments section with approval for the public apology. Drunk Elephant has yet to reply on its public channels.

Here's to hoping all the drama settles down and both brands go back to what they do best: Making incredible products.

https://www.instagram.com/p/BehUsIPA0qY/

Photos Courtesy of Instagram/@deciem, Drunk Elephant.

Related: The Ordinary's $7 Foundation Has a 25,000-Person Waitlist

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