Opendoor's New 2024 Trend Report Says Barbiecore Is Out, Neutrals Are in

Surveyed homeowners are keeping things subtle for the new year.

Opendoor has released its report predicting the future of home design. To find the most popular trends in 2024, Opendoor surveyed current homeowners to see their favorite design choices for the new year.

From home remodels to decorative makeovers, here are a few trends that Opendoor’s report highlights. 

Interior and Exterior Painting

Surprisingly, pink paint is looking a little controversial in 2024 according to Opendoor, with pink ranking as the least appealing interior and exterior paint color.

We think you can still make it work muted pinks, light shades, and pastels are still clearly trending and are likely to continue growing throughout the next year thanks to vintage, bloomcore, and color-drenching trends.

Consider sticking with neutral colors for the exterior of your home, though—Opendoor recommends light gray or beige as the top choices, followed by white with black accents. 

Dark purples and blacks were up next as the least popular paint colors, which isn’t too surprising—even the moody room trend of 2023 mostly focused on deep neutral shades.

Throughout the rest of the home, neutral shades continued to stay on top; when it comes to paint colors, no one shade was unanimous, but everyone agreed that clean and simple colors are better. White and gray competed for the top slot throughout every room of the home, from the kitchen to the bathroom.

If you are intent on keeping your home’s interior colorful, Opendoor recommends taking a look at the "new neutrals" of 2024—the report predicts that more designers will look to calming, subtle colors to add warmth and brightness to interior spaces.

These gentle colors are quiet enough to be referred to as neutral—Opendoor calls muted blues or greens, dusty pinks, and eggshell yellow the most popular new neutrals of next year.

The Year of Home Renovation

Opendoor reports that nearly 60% of homeowners are adding a remodel to their 2024 to-do lists. Interior painting and kitchen remodeling were the main focuses that Opendoor found when looking at home remodels, and bathrooms were also a priority for many homeowners.

Painting and wallpapering are affordable home improvement projects that can even be done without breaking the bank. They’re also a great way to change the look and style of an entire space without swapping out furniture or redesigning a room’s layout.

Whether you’re looking to make your home feel bigger by switching to a light interior color palette or were horrified to read that Opendoor found your deep purple home to be an unpopular choice right now, you might want to go with this trend and give your space a makeover in 2024.

Adding new lighting fixtures and updating flooring were also a big priority for those looking to upgrade their homes. Swapping out or adding in more lighting is another easy way to make a space feel bigger and more stylish. Flooring is often a big project to undertake, but can massively improve the look (and value) of a home. 

Home Decor Trends

According to Opendoor, the average consumer will spend almost $1,600 each year on home decor products. If you’re not planning on a complete interior remodel, switching out a few items can help to give your home a new feel.

Opendoor considers pillows, lighting, artwork, mirrors, and even plants to be some of the easiest (and most popular) ways to add a little style to your space.

When considering adding new decor elements to their homes, would-be decorators listed price as the biggest concern. This made rearranging furniture one of the most popular ways to redecorate, with 49% agreeing that moving furniture around is a good way to make a space look brand new again. 

Seasonal decor received a 55% popularity vote—whether you’re only here to decorate for the winter holidays or want your home’s decor to change with the seasons all year round, adding and swapping out interior elements is a great way to give your space a refresh.

Seasonal decor often goes on sale at the end of each season, helps your items last longer due to consistent swap-outs, and gives your space a look that matches the needs of each season.

The Buyer's Remodel

If you’re considering selling your home once it’s been remodeled, there are a few features you should consider focusing on before putting your house on the market.

Opendoor found that updated kitchens were the most sought-after feature for buyers, with 63% prioritizing a sparkly new kitchen when house-hunting. If this is the room you’re looking to remodel, you should focus on granite or quartz countertops and natural wood or white cabinets, according to Opendoor’s survey. 

Bathrooms were a close second on the priority list, with 61% searching listings for updated bathrooms. 40% of home shoppers also take new and modern flooring into consideration.

For those wanting their house to make an impression right away, you should worry about the lawn first and foremost. A neatly landscaped lawn and plants make for the best first impression—this increases the interest of potential buyers whether they are viewing it online or in person.

When you’re ready to sell, Opendoor highlights that a flowing floor plan and carefully selected surface treatments are the best ways to pique buyers’ interests.

Do what you can with your home’s layout by rearranging furniture to design a space that follows a few feng shui rules, and make sure you’re choosing paint colors, wood designs, tiling, and backsplash that suit the other elements of your home.

These minor updates can often be a simplified way to improve the value of your house.

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Read the original article on The Spruce.