One of My Most Prized Possessions Is an Ice Cream Sandwich Brand’s Swag
This is Highly Recommend, a column dedicated to our very opinionated editors’ favorite things to eat, drink, and buy.
The first time I passed Anna Wintour in the hallway, I was wearing jeans, 15-year-old purple slip-on Vans, and a big, grey, unisex sweatshirt. I could’ve felt disappointment (Anna, I promise I have amazing outfits!), I could’ve felt embarrassed (Anna, I really am a stand-up citizen!), but really, I was thrilled to be in the presence of Vogue’s editor in chief wearing my most prized piece of clothing: my It’s-It swag.
I lived in San Francisco for three months in my early twenties, a trying time of BIG LIFE CHANGES, but the moment I discovered that freezer treat—two oatmeal cookies surrounding a slab of ice cream covered entirely in a generous shell of chocolate—I knew it was all worth it. Years later, and now on the East Coast, everyone around me still knows about my adoration, even despite the vast distance between myself and a highly accessible supply. I wear the brand’s merchandise everywhere I go. I’ve worn it to a fancy New Year’s Eve party. I’ve worn it to important meetings. I’ve wore it on a really great first date.
To know me is to know my dessert allegiances. It’s-It are it, and I’ll wear it loud and proud.
