One of France’s Favorite Beauty Brands Has a New Home in L.A.
It's an unavoidable reality that shopping often finds you looking for a head-to-toe makeover—complexion and hair included. At the very least, a light refresh! After all, what's the point of updating a wardrobe if not to elevate our entire visual vibe? In that vein, Parisian skincare line Biologique Recherche—you've likely heard of their cultish Lotion P50, or the waitlist-making Masque Vivant—is taking their spa experience to retail environs, opening the books at a new in-store spa at Neiman Marcus's Beverly Hills location.
“At the heart of Biologique Recherche, we’re all about methodology," says Laura Gerchik, Biologique Recherche's U.S. General Manager. "We had a lot of success with Liberty London, where we took over entirely one of the treatment rooms and offered personalized diagnostics so that people could still have a spa experience." The first stateside version of this model features a menu of treatments ranging from 50 to 120 minutes, each customizable, with the brand's signature "boosters"—highly concentrated formulas—use of the Remodeling Face Machine, which stimulates skin through various currents, and a selection of sheet masks available as add-ons. "We’ve educated both the esthetician that’s on-hand (and who’s exclusive to Biologique Recherche), as well as the retail associate as to how to provide the best regimens for skincare, as well as how to book the best possible treatment," says Gerchik.
With unique outposts in Paris and London, the line’s move to L.A. seems particularly strategic, given its growing reputation as a hotbed of wellness and cutting-edge skincare. Visitors to Neiman Marcus will likely be more soothed than surprised to find a professional grade spa tucked within their favorite department store. And with treatments like revitalizing oxygenations, exfoliating lifts, and a mask buoyed by the aforementioned P50, complexions will likely share the sentiment. The takeaway? Should you find your shopping routine lacking luster, a trip to Beverly Hills, and Biologique Recherche, will ensure the glow of a new purchase extends to your skin.
Originally Appeared on Vogue
