Olay's New Ad Features a Group of Badass Ladies Who Want to #MakeSpaceForWomen In STEM Olay's ad stars comedian Lilly Singh, actress Busy Philipps, retired NASA astronaut Nicole Stott, actress Taraji P. Henson, and journalist Katie Couric. The fearless crew embark on a quest to
#MakeSpaceForWomen in outer space. It's inspired by the first all-female
spacewalk that took place last year. Olay hopes the commercial helps
close the gender gap in traditionally male-dominated areas. Those include STEM, but also in casting
practices for sports advertisements. While 45% of NFL fans are women,
only about 27% of past championship
ads have actually starred women,
according to Olay's press release. Through Feb. 3, for every tweet with #MakeSpaceForWomen and that tags @OlaySkin, the brand will donate $1 to the nonprofit, Girls Who Code.