OK, Wait—Is StockX Legit?
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Cinderella may be proof that a pair of shoes can change your life, but she’s not the only one who has experienced that firsthand. In fact, Josh Luber, Dan Gilbert, Greg Schwartz and Chris Kaufman’s dreams all came true thanks to that particular fashion accessory too. You see, their obsession with shoes (specifically designer sneakers) is what led them to launch StockX. They had a feeling that if they created an online marketplace where people could buy and sell limited edition high-end footwear, it would be a hit … and they couldn’t have been more right.
Since coming onto the scene in 2016, StockX has grown from an idea into a multibillion-dollar business—making the co-founders all "shoe royalty" in a way, at least to millions of Sneakerheads around the world, and we can see why. They love that StockX gives them access to items that they might not have been able to find anywhere else and that they can make purchases from the comfort of their home. But with more and more people learning about this website, there are also more and more people asking, "Is StockX legit?"
If you’re not currently familiar with StockX, or you just want to learn more about it and how trustworthy it really is, keep reading! Below, we’re breaking down some of the biggest questions surrounding the company. You’ll learn if they sell more than just shoes, how StockX actually works, the secret to their low prices and much more.
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What Is StockX?
StockX may be known as a Sneakerverse of sorts where consumers are exposed to a variety of popular brands like Jordans and Yeezys, but that’s not all it is. If you’re not a big shoe fanatic, you still might find the website to be browse-worthy because you can actually buy and sell other in-demand products there as well. From designer handbags and clothes, to rare watches, trading cards, electronics and collectibles—StockX has become a marketplace where you can get access to some of the world’s most coveted items. So, don’t let its popular shoe-centric reputation keep you from searching StockX for something else that may catch your eye.
How Does StockX Work?
StockX acts as a middleman between its buyers and sellers. By doing so, StockX has gained the trust of buyers over the years because they have a team that authenticates what is being sold before it’s ever mailed out to the buyer. Because of that, buyers never have to wonder if what they purchased was fake—they know that StockX took the time to examine each and every product so they won’t be scammed like they might be on other marketplaces that have sellers send purchases directly to the buyers.
Becoming a Seller on StockX
If you have an in-demand product you’d like to sell on StockX, it’s a pretty easy process. You just have to sign up for your own account and then you can add products by simply clicking on the “Sell” tab at the top of the page.
After you’ve listed your items, you’ll be asked to fill out some billing info, and then you’ll have to choose whether you want to list each product as a direct buy, or open it up for bidding.
Once someone opts to buy your item, StockX will then let you know via email. If you decide you want to accept the offer, you’ll then send your product and invoice to StockX using a UPS shipping label that is provided to you. When it’s received, it will go through an authentication process to determine that it’s the real deal. As soon as it passes all the inspections, it will then be mailed to the buyer and you’ll get paid.
Becoming a Buyer on StockX
If you find something on StockX you want to add to your personal collection, you have two choices: you can make an offer on it, or you can purchase it immediately at the lowest asking price listed.
After your payment goes through for the item, StockX will have the seller send them the product so they can verify it. After it passes the test, it’ll then be delivered to you with a green StockX-branded tag, which lets you know that your purchase passed all of the authenticity checks.
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Why Is StockX So Cheap?
One thing buyers love about StockX is that they can find rare and sought-after collectibles—like sneakers—for a good price. This is the case because StockX operates in a similar way to the stock market—meaning that StockX doesn’t determine the price of what’s sold on its website, customers do!
StockX prides itself on being a live marketplace and empowering shoppers to bid and buy products at real-time prices that reflect the current demand so that shoppers won’t be overcharged.
What makes it even more interesting is that below each listing price is a green or red arrow that shows the market trend for that particular item. It’s a cool feature that buyers need to be aware of because it lets them know if that style’s popularity is going up or down so they can better decide the best time to bid on something they like.
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Are StockX Shoes Used?
Don’t worry—when you purchase shoes off StockX, they won’t show up covered in dirt or with worn-out heels. StockX has a strict policy that only allows new and unworn shoes to be sold on their website. All sneakers also must also come in their original box, along with the box lid.
Is StockX Legit?
This is one of the biggest questions people have when they hear about StockX because they think it sounds too good to be true. But yes, the company is a legitimate business.
The online marketplace has over 1,000 team members, 12 authentication centers spread out around the globe, and millions of consumers from over 200 countries.
It’s a platform that has worked hard to build a strong and legitimate reputation within the sneaker, fashion and collection community thanks to their authenticity inspections. The marketplace has also gained significant backing from reputable investors over the years, like Mark Wahlberg, Eminem, Scooter Braun and more.
Over 105,000 reviews on Trustpilot have landed StockX with a star rating of 4.1—AKA "great."
However, it's important to note that not all of the reviews are glowing. For example, there are a little over 1,000 reviews on a Better Business Bureau profile for StockX—with an average rating of 1.39 stars out of 5 and complaints about authenticity (even with the inspections) and customer service.
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What Shoppers Say About StockX
Here are some examples of what customers have been saying about StockX online. We gathered a few comments from shoppers below:
One reviewer on the Better Business Bureau website explained: "I've read several reviews posted below and it seems I have much in common with these other reviews. My complaint is about the "guaranteed" verification process. I spent over $422 on a pair of what I believed were the AUTHENTIC **** Dunk Low UNC because my grandson really, really wanted those sneakers. He was turning 16 so it was a special birthday."
She continued by saying that the sneakers were mismatched and looked like one was fraudulent and one was authentic, but they were not able to return the shoes.
A StockX representative's response included: "We're glad to see that our support team is currently assisting you in your active case so please continue to follow up with them via email so they can help work towards a resolution for you."
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