You can now buy beauty products on Farfetch
It was only a matter of time before Farfetch, which now has 400 global retail partners selling through the platform, branched out and launched a beauty category.
The site went live yesterday, and is now selling brands ranging from Algenist and By Terry to Sunday Riley and This Works, covering make-up, skincare, haircare, and men's grooming products.
Stephanie Horton, chief marketing officer for the company, said: "The recent success of the brand, its growth and international expansion has allowed for the development of our new beauty division. It’s an amazing milestone for Farfetch, as it’s the first time we have launched a new vertical since the site launch in 2008.
"Space NK Apothecary are experts in the industry, so we’re thrilled that they are our first beauty partner. The addition of our new beauty category will enhance their overall shopping experience on Farfetch allowing [customers] to conveniently shop the most unique and luxurious fashion and beauty items together.
Farfetch launched in 2008 and now has 10 local language sites with staff figures now rising to 1000.
