It's Not Halloween This Year, It's Barbieween—Here's How to Celebrate

Take your decor from traditional to right out of Barbieland.

The Barbiecore fashion aesthetic hit runways over a year ago, and it's been months since the record-breaking summer blockbuster Barbie premiered—but the cultural icon's presence is still being felt.

With Halloween at your doorstep (trick or treat!), it may come as no surprise that Barbie costumes inspired by Greta Gerwig's film are set to be some of the most popular of the year. According to a press release from the National Retail Federation (NRF), nearly 1.8 million adults plan to dress as Barbie, a number topped only by traditional witch and vampire costumes. However, taking part in what's been dubbed "Barbieween" isn’t just limited to costumes: She's taking over everything from seasonal pink decor to themed parties and everything in between.

Here are some fun and festive ways that you can celebrate Barbieween this year (that go beyond that hot pink cowgirl outfit).

Related: Make Your Home Feel Like It's Right Out of Barbieland—with Weird Barbiecore

Embrace Pink

There’s one rule in Barbiecore: You can never have too much pink. Naturally, this also extends to Barbieween. A simple way to embrace the trend at home is by swapping out your regular Halloween decorations for pink versions. Think pink pumpkins, pink bats, pink pillar candles, pink ghosts—you get the idea. Whether you find them in stores, DIY what you already have, or create something from scratch, everyone will know what you're referencing if you do a monochromatic look. You can use plenty of other on-theme colors that go with the Barbiecore style too, so don’t be afraid to mix it up a bit.

Disco Halloween decor, trending due to the popular Disco Cowgirl bachelorette and birthday party theme, also goes hand in hand with Barbieween—just choose a fuchsia shade for your groovy little ghosts and pumpkins.

Put Together a Barbie (or Ken) Costume

It wouldn’t be Barbieween without a Barbie-themed costume. Opt for one of Barbie’s iconic movie outfits (her pastel gingham dress, neon rollerblading set, etc.) or go for something more in line with the original Barbie doll (chevron swimsuit, anyone?). If you don’t want to go as Barbie herself, consider one of the supporting characters, like Weird Barbie, a Barbie mermaid, Midge, Allan, or maybe even (just) Ken—for an easy fit, you can find the viral "I am Kenough" tie-dye sherpa hoodie on Mattel's website and elsewhere on the internet.

Remember: you have to say "Hi, Barbie!" to anyone else you see who's ~dolled~ up.

Barbie-fy Your Halloween Decor

Swapping in pink isn’t the only way to embrace Barbieween in your themed decor. If you have skeleton decorations on your front lawn, dress them up in Barbie-themed clothes or have them displayed in a pink Barbie box. Instead of going with your traditional creepy face or "Boo!" design when carving pumpkins, create the iconic Barbie head silhouette or Barbie logo. Or you can go the spooky route by turning a Barbie bust or doll into a creepy undead Barbie with some paint and Halloween makeup.

For something more out of the box though (pun intended), turning your home into Ken's Mojo Dojo Casa House for the night won't go unappreciated. Wrangle up as much Western-themed decor you can find (including a "Kendom" sign complete with a horse), put on The Godfather, and don't worry too much about tidying up.

Throw a Barbie-Themed Halloween Party

Lastly, get your friends and family involved with a Barbieween party. Encourage your guests to show up in their Barbie outfits, and take them to Barbieland with your decor. A themed backdrop or human-sized Barbie box provides the perfect photo opportunity to commemorate the event. Serve up pink food and sweet, glittery drinks on a decked-out bar cart. And, of course, no party is complete without music, so put the movie's soundtrack on repeat. Extra points if you learn the choreography to Dua Lipa's "Dance the Night" or give a live, acoustic performance of Rob Thomas's "Push" (but please don't stare uncomfortably into anyone's eyes).

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