Not a Prank: American Eagle Is Making Jeans From Coffee
“Can you believe these jeans are made of recycled coffee grounds? Perfect for #NationalCoffeeDay! Thank you@AmericanEagle #ButFirstCafeX” Photo: @hilaryduff/Instagram
American Eagle Outfitters really loves April Fools Day and annually punks its customers. Once the company released a fake ad for spray-on jeans and another time they introduced a line of doggy clothes (which actually proved to be so popular they produced it). So on National Coffee Day when celebrities began posting Instagrams purporting to be wearing jeans made from coffee grounds, it certainly raised a few questions.
Hilary Duff, Vanessa Hudgens, her boyfriend Austin Butler, and Gregg Sulkin (without his girlfriend and near constant companion Bella Thorne) all shared images of themselves in ripped pants on Sept. 29 captioned with the hashtag #ButFirstCafeX and thanking AEO for their new threads.
As it turns out, those pretty young things weren’t in on the joke, they were just promoting — and getting paid to do so — the 100 percent real new line of denim made out of recycled, otherwise unusable coffee grounds. Still unconvinced? (Don’t worry, I have trust issues, too.) As the retailer explains, the treatment process involves removing phenols, esters, and oils from the coffee grounds, which leaves them odorless (translation: the jeans don’t smell like a fresh brew).
Also, while caffeine — very unfortunately — won’t seep into skin when wearing the jeans, there’s actually various other scientifically proven perks to wake up with a pair of coffee pants. One being that the grounds have a natural deodorizing property meaning the item doesn’t have to be washed that often. Additionally, the fabric has built-in UV protection.
The Café X line launches on October 15th with affordable styles ranging in price from $49.95 to $54.95. In the meantime, continue to wash your pants and apply sunscreen on your legs. And remember: never stop drinking coffee.
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