Nordstrom Unveils Latest Designer Pop-up at NYC Store
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On Wednesday, Nordstrom unveiled the latest designer installment in the New York City flagship: U.K.-based designer label Erdem, which will be in-store through June 2.
The Erdem pop-up, on the designer floor on three, features the spring 2024 runway collection and a seven-piece capsule collection exclusive to Nordstrom. The all-cotton collection showcases styles in two patterns: antique blue and antique rose. Prices range from $745 to $1,395.
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Previous designer pop-ups at Nordstrom have included J.W. Anderson, Coperni, Dries Van Noten and Jil Sander, among others.
“Erdem is a designer who has always stayed so true to his artistic vision and his commitment to exploring tradition and legacy with intricate, skillful details,” said Rickie De Sole, women’s fashion director at Nordstrom. “His spring collection was a timeless ode to a remarkable woman and a celebration of English romance and heritage. It was one of his best shows,” she said.
Erdem chose Deborah, the late Duchess of Devonshire, as his latest muse for the spring collection. Full-skirted gowns and ’50s-style prom dresses were made from tulle and flowery fabric and looked as if they’d been pieced together from curtains, WWD wrote in the collection’s review. There are also dramatic, patchwork cape coats (made with fabric sourced from Chatsworth) and heirloom jewels and dragonfly brooches glittered from the bodices of strappy gowns or roomy slipdresses.
The duchess had passions for farming, chickens and Elvis. Her beloved chickens are depicted in the pop-up as life-size 3D models.
De Sole said that they chose to supplement their Erdem spring assortment with a capsule of exclusive pieces that draw inspiration from nature’s beauty and the urge to travel. She said that since the brand is known for “exceptional fabrics, intricate details, and signature Victorian floral prints,” the collection continues the tradition “with sundresses that beckon wanderlust.”
The collection targets customers who are looking for special event dresses (such as for the Met gala next Monday night) and those headed on vacations this summer, she said.
“Erdem infuses everything with a personal touch,” said De Sole. “There’s a profound sense of continuity — of things passed down, altered and renewed by each generation,” she added
De Sole anticipates the bestsellers will be the “easy summer dresses,” and “the runway must-haves such as the split Barbour coat.”
Erdem Moralioglu, creative director and founder of Erdem, said Nordstrom has been a supportive partner, and he’s been working with the company for 13 years, since his spring 2011 collection.
He said that the capsule comprises seven pieces, including dresses, skirts and shirts. “I’ve used an antique rose print from my spring/summer ’24 runway collection, inspired by my research at Chatsworth and the archival chintz fabrics I discovered there.”
Some of the antique fabric fragments were repurposed into runway pieces. “The collection explored the idea of lineage, continuity and heritage,” he said.
“I think it is always a wonderful thing when you have an opportunity to create something very special and bespoke for someone who you have been working with for a very long time,” he said.
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