The Nordstrom Anniversary Sale Has Finally Arrived — Here's What You Need to Know & What to Shop

Tamara Kraus

It’s time to get those credit cards out because the Nordstrom Anniversary Sale is finally here! But there’s a catch: It’s only open for Icon cardmembers right now and will open to everyone August 19-30 (you can check your card status online if you don’t know). If you aren’t a cardmember, you can still preview everything online right now so you can snag them later.

In case you haven’t had the pleasure of shopping this much-anticipated yearly sale, it’s the biggest sale Nordstrom offers, so you certainly don’t want to sleep on this event. Unlike traditional sales where older products get discounted to make way for new versions, this one-of-a-kind event is all about brand new products from your favorite brands. And when the sale’s over, they’ll go back to the regular price.

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The sale typically happens earlier in the year, but it was pushed out due to recent events to ensure a safer shopping experience. Despite the new timeline, you’ll still be getting the same deals, so get ready to score on everything from home essentials and cult-favorite baby items to new wardrobe staples. And while we were sad to see this unique sale get pushed back, Nordstrom obviously added in some fun new additions to make it even better than before.

What’s new this year aside from the date?

This year, in lieu of the print catalog, everyone can preview the sale right now so you can start curating that wish list ahead of time so you’re better prepared when it’s your time to shop the sale. Also, they’ll be offering a new daily deal, so make sure to look out for those goodies.

Can you score deals earlier?

If you just can’t wait to snag a deal, there are some ways to access it earlier than the 19th. Nordstrom Insider cardmembers can get first dibs on August 13th (you can sign up here if you don’t have one yet), and depending on your Nordy Club status, you may be able to get in as early as August 4. If you sign up for a card, you can also get a $60 bonus note that you can use the day you’re approved (limited time only). You’ll also get bumped up to Insider status. The higher your status, the earlier you can shop.

You’ll be able to shop in stores that are open, or online shopping begins at 9:30AM ET/6:30AM PT. If your store is open, note that face masks are required for the safety of store employees and customers so you can shop ’til you drop while keeping others safe. Curbside pickup is also available if you prefer to avoid going into the store.

Without further ado, check out these must-have picks from a gorgeous SMEG toaster to cult-favorite baby gear. Hello, shopping spree.

Our mission at SheKnows is to empower and inspire women, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale. 

50s Retro-Style Smeg Two-Slice Toaster 

smeg toaster
smeg toaster

Prepare to make the most fashionable toast you’ve ever had in your entire life with this show-stopping toaster. It’s no secret Smeg appliances are the crème de le crème when it comes to kitchen appliances, but this newer rose gold version just took the cake for most stylish toaster we’ve seen.

Supergoop! Daily Moisturizer with SPF 40 Sunscreen Set

This duo moisturizer takes the chore out of putting on sunscreen everyday (and yes, you should even wear it inside). Protect your skin all year with this cult-favorite SPF 40 formula that doesn’t feel cakey.

Nuna RAVA Convertible Carseat


nuna rava convertible car seat amazon
nuna rava convertible car seat amazon

It’s not often that you can score this safe and convertible car seat for a major steal, so if you’re a new parent, it’s time to treat yourself to this innovative baby must-have. Made without fire-retardant chemicals, you can have peace of mind adding it into your car.

T3 Hair Dryer


Since you’re most likely not heading to the hair salon for your regular cuts and blowouts, bring the salon home with this cult-favorite hair dryer. Not only will it tame frizz like a pro, but it also looks downright gorgeous sitting atop your counter.

Uppababy Vista V2 Stella Stroller with Bassinet

Walking around with your little one just got a seriously chic upgrade. While it’s a heftier price point, you get two genius products in one, which makes it totally worth it. The UPF 50+ canopy shield adds extra protection on your sunny walks outside, and the one-step fold makes it a cinch to stow away in the car.

Before you go, check out our gallery below: 

Launch Gallery: 23 Stylish (& Still Affordable!) Face Masks From Cult-Favorite Designer Brands

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