Nordstrom, Free People Partner on Center Stage Pop-up in NYC

·1 min read

Nordstrom has partnered with Free People for a New York City pop-up.

The brand, which has been carried by Nordstrom, is showcasing its FP Beach and Endless Summer collections. The collections feature dresses, rompers, tops, shorts and bandeaus. Every item featured in the lineup is exclusive to Nordstrom and freepeople.com.

More from WWD

The Free People x Nordstrom Center Stage pop-up runs from today through July 11. The pop-up is located in Center Stage at the Nordstrom New York flagship, and nordstrom.com. There will also be elements of the pop-up and collection at 10 select Nordstrom stores.

For the launch, Nordstrom and Free People hosted an influencer event from 11 a.m. to 1 p.m. Monday featuring Natalie Lim Suarez and Dylan Lim Suarez, among other New York City-based influencers, to provide an exclusive first look at the pop-up. There will be a mini-guided bicycle tour through Central Park on branded beach cruiser bikes by Priority Bicycles, with photo moments at the park’s landmarks, followed by beach treats and an exclusive in-store shopping experience.

Customers can enjoy handmade all-natural fruit-flavored paletas by La NewYorkina at the flagship from noon to 4 p.m. on June 19 and June 26. In addition, Nordstrom will host a customer virtual live event on June 23 featuring the FP Beach design and buying teams.

FOR MORE STORIES:

Nordstrom Lessens Losses as COVID-19 Recovery Continues

Despite the Ordeal of the Pandemic, Nordstrom Cites Progress

Fear of God to Be Spotlighted in Next Nordstrom Pop-up

Free People Continues to Lead Urban Outfitters Group

Best of WWD

Sign up for WWD's Newsletter. For the latest news, follow us on Twitter, Facebook, and Instagram.