Nordic White Hair Color Is Trending on Instagram, and We're Here For It
When most people think of platinum hair, celebrities like Lady Gaga and Khloé Kardashian—both of whom have rocked the trendy hair color—might come to mind. Platinum hair is typically a very light, cool-toned shade of blonde that's generally one-dimensional. Some color chameleons, however, are taking the hue to the next level and going full-on icy white, making for the most platinum-y shade of platinum we've ever laid eyes on.
Take one client who went to Massachusetts-based colorist Daniel Tetreault, aka @HairLikeaBoss on Instagram, to lighten her already-blonde strands to a super-cool, Nordic-style white shade. Allure tapped Tetreault to find out more about his process when it comes to colors like this.
"Creating platinum-white hair takes patience and consistency — these results are done in five- to eight-hour sessions, depending on the client's starting point and the condition of their hair," he says. "When I teach classes I always preach: Go low and slow. Babysit the hair and just watch it [because] it's all about saturation and understanding what you’re seeing."
Tetreault posted a photo of the finished look on Instagram, which showcased what the white looks like both inside and outside in natural light.
To ensure his client's hair remained healthy throughout the coloring process, he relied on Schwarzkopf's BlondMe range, which helps minimize breakage, as well as b3 Brazilian's Bond Builder, a professional system that's clinically proven to reattach the bonds that are broken during most color services.
If you, too, want to go stark white, colorist Nikki Ferrera says you need to consider your natural hair color and skin tone first. "This color would work best on someone who has fair or golden skin and a hair color that ranges anywhere from light brown to the lightest blonde," she says. "The way, you would go about getting this is by lifting the natural hair color to as light as it would possibly go," she adds.
Before you start stocking up on purple shampoos, definitely visit your salon first and see what your colorist has to say about whether jumping on the Nordic blonde trend is an option, as well as how to get you there while still keeping those strands in good shape.
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