- YouTuber Nikita Dragun recently launched makeup brand Dragun Beauty.
- The face powder and a color correcting concealer, which come in a dragon egg, will both be restocked today at 3 pm ET.
- Dragun Beauty is the first trans-owned makeup brand designed specifically for trans people.
If you've been looking for a solid LGBTQ-owned makeup brand to support, get ready to shell out the dollar bills, because beauty vlogger Nikita Dragun (who is also a transgender woman) has started her own makeup brand, Dragun Beauty.
Nikita started small, launching Dragun Beauty with two products only: Dragunheart Transformation Face Powder and Dragunfire Skin Perfection Potion. Both items come as a set, encased in a plastic dragon egg.
So why a skin-corrector and a powder palette? Nikita says she wanted to create the transformative products that she felt trans people really need in their makeup bags. These products are specifically designed to fit the needs of transgender customers, or as Nikita says, "i basically made makeup for u to catfish everyone."
let’s be real... i don’t look the same without makeup so i wanted to create transformative products that i felt were missing from many people’s makeup routine. i basically made makeup for u to catfish everyone hahaha 😅💞- Mama Dragun (@NikitaDragun) March 12, 2019
This launch is a huge stride for the LGBTQ community, because not only is it one of few cosmetics brands designed for those on the trans spectrum, Nikita announced that Dragun Beauty is the first-ever trans-owned makeup brand for trans people.
the first Trans owned makeup brand for Trans people and for ALL people.- Mama Dragun (@NikitaDragun) March 8, 2019
The two-piece collection first launched March 25 and basically sold out immediately, thanks to Nikita's legions of fans. If you missed out, but still want to try the transformative products, you'll get your one chance today. The collection restocks at 3 pm ET on dragunbeauty.com.
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