Nike's "What the Football" Campaign Celebrates Female Ballers Who Are Changing the Game

With the Women's World Cup in Australia and New Zealand just around the corner, Nike has introduced its latest campaign, "What The Football," and it champions female footballers from around the globe who are changing the game and inspiring the world through the power of sport.

The feature film stars 11 footballers and Nike athletes, from Ada Hegerberg, Alex Morgan, and Asisat Oshoala to the likes of Chloe Kelly, Debinha, Grace Geyoro, Kadeisha Buchanan, and Megan Rapinoe. The movie aims to encapsulate the momentum and increased popularity women's football has had on the beautiful game, while also redefining the athlete partnership model to better listen and to serve athletes holistically.

As part of the new "What The Football" campaign, Nike has also introduced individual episodes for each footballer involved, with each show being available to watch now on the official Nike Football YouTube channel.

You can watch the lead video for Nike's "What The Football" campaign above and in other news, Carlos Alcaraz has won Wimbledon 2023.