Nike’s New ‘Space Hippie’ Shoe Is Out of This World
As pushes for sustainability become louder within the fashion industry, Nike has become one of the latest brands tackling the issue head-on — and its new shoe is every indication of that.
On February 5, Nike announced the release of its new shoe, dubbed the ‘Space Hippie’ and its four different silhouettes. According to a press release by the brand, the sneaker will use scrap materials from the brand to construct the pieces.
The press release explains that the new sneaker model "transforms scrap material from factory floors into a radical expression of circular design. Every detail of the four initial Space Hippie silhouettes, from material choices to methods of make to packaging, was chosen with consideration for its environmental impact."
The launch of the Space Hippie aids in Nike's mission to reduce its global footprint and expand on the sustainability initiative, which the brand has called “Move to Zero,” already in place. According to Nike, the Space Hippie shoes will be made with at least “85% rPoly made from recycled plastic water bottles, t-shirts, and yarn scraps.”
"We must think about the entire process: how we design it, how we make it, how we use it, how we reuse it and how we cut out waste at every step," Seana Hannah, VP of sustainable innovation at Nike, said about the launch. "These are the fundamentals of a circular mindset that inform best practices."
The new shoe is, of course, designed to appeal to many, but it’s the mission behind it that makes it all the more appealing. Nike surely is not joking around when it comes to sustainability.
All four new Nike Space Hippie shoes will be available this spring for Nike members in SNKRS and SNEAKERS, as well as at Nike House of Innovation flagship locations and select retailers. Check out the silhouettes below.
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