Nike & This Eco-Friendly Brit Label Team Up on a Sustainable Air Max 90

Madeleine Crenshaw

Click here to read the full article.

Maharishi and Nike are going au naturel for their latest collab.

In honor of Maharishi’s new flagship store in downtown New York City, the British label has joined forces with Nike for a more sustainable take on the Air Max 90.

More from Footwear News

The Maharishi x Nike Air Max 90 shoe comes in a signature Maha Olive colorway and features a 100% cotton upper that’s naturally dyed with pomegranate and turmeric. The outsole, which was also was also designed with sustainability in mind, is made out of recycled foam.

The sawdust elements on the eyelets, Swoosh and heel tab were specially made to mimic the wood grain that lines the Maharishi flagship in Tribeca, which opened last month.

Maharishi, a brand that champions environmentally sound products, will sell the shoe exclusively at its New York and London stores. Can’t get to either location? You can also participate for a chance to win the shoes online via a raffle from now until Tuesday 6 p.m. ET.

View this post on Instagram

maharishi x Nike Air Max 90 ‘maha Olive’ In celebration of the flagship Tribeca store, maharishi present a custom Nike Air Max 90 in a signature maha Olive colourway. Maintaining maharishi’s on-going use of natural dying processes and organic fabrics, the shoe upper is constructed from a 100% organic cotton that has been naturally dyed with pomegranate and turmeric. TPU elements utilise sawdust from grinding down used shipping palettes for pigmentation – mirroring the raw woodgrain that lines the Tribeca store. Further efforts of recycling and sustainability include a Nike Grind outsole, as well as naturally-dyed olive laces. Custom branding includes a maha x Nike lock-up on the tongue and a maharishi wordmark footbed. Releases 22nd August via raffle, exclusively at maharishi flagship stores New York and London, and available online at maharishistore.com 30th August. – Link in bio 🔗 📷 @kusumadjaja #maharishinike

A post shared by maharishi (@maharishi) on Aug 15, 2019 at 10:45am PDT

Want more?

Cardi B Releases an Intimate Video With Reebok

Twitter Thinks These Nike Air Force 1s Look Like Crocs

New Pharrell Williams x Adidas Originals Hu NMD ‘Proud’ Collection Dropping in September

 

Sign up for FN's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.