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Seeing as Nicole Kidman has one of the most enviable heads of hair in showbiz, it's no wonder the luxury holistic hair brand Vegamour would enlist her as a partner and wellness advocate. And if you're curious about trying out her go-to products — namely, the popular Gro Hair Serum — you have the rare opportunity to snag it for 35% off during Vegamour's Cyber Monday sale. After testing the collection, Kidman "found her hair undeniably transformed," saying it became thicker, fuller and "noticeably less frizzy." The actress originally discovered Vegamour during COVID-19 lockdown in Australia while searching for a way to revive her curls after decades of styling and coloring. Lucky for us, the serum, along with everything else on Vegamour's site, is currently up to 40% off, but you'll want to hurry — the sale ends today!
Why is it a good Cyber Monday deal?
Vegamour has become such a popular brand that they don't really need to have sales in order for their stuff to go flying off the virtual shelves. With that in mind, their markdowns are few and far between, so if you're curious about trying Nicole's beloved serum, we recommend grabbing it while you can save over $20. Plus, the sale is sitewide, so you'll get up to 40% off anything you buy — just be sure to apply code CYBER40 at checkout.
Why do I need this?
Nicole landed on Vegamour as her solution, not only because it's effective, but also because she supports the brand's plant-based approach to hair health. From lack of sleep and the ravages of stress to vitamin deficiencies and hormonal imbalances, there are a multitude of issues that can contribute to hair loss. With this in mind, the Gro Hair Serum skips the harmful chemicals and uses a blend of vegan phytoactive ingredients to help create a pro-growth environment on the scalp.
Gro serum was formulated to increase the appearance of hair density while reducing signs of shedding to promote thicker, fuller-looking locks. According to the manufacturer, there's a marked improvement in as little as 90 days. One bottle of the serum is sold every 22 seconds, so, yeah, it's pretty popular, and not just with Nicole.
What reviewers say
With an impressive 4.4-star average rating, the Gro Hair Serum is a hit with thousands of shoppers.
"Wonderful product," gushed a fan. "My hair is shedding 50% less than before, I'm about to start my third bottle so I expect the results to continue. It takes time to see real change, but my hair is fuller and thicker."
"Definitely works," said a customer in their 60s. "I’ve been using the Vegamour serum for about nine months. At my last hair appointment, my hairdresser said, 'Your hair feels thicker. Whatever you’re doing, keep doing it.'"
"World's biggest skeptic here," wrote a convert. "I was certain I had thrown away my money, but after just over three months of use, I'm amazed at the results. I'm in my 60s and started to lose my hair in copious amounts. It felt devastating ... Bald spots everywhere had me wearing a baseball cap whenever I went out in public. At this moment in time, the shampoo and serum have done such a good job that I have virtually no visibly bald areas. The only downside I feel I need to mention is that it's a very large area that I need to treat (the entire front of my head right to the crown) and that means I go through the serum bottles at a very rapid rate."
And to complete your collection, there's a Gro Revitalizing Shampoo and Conditioner Set you can get for a steal:
"Best products ever!" exclaimed a user. "I am a senior citizen with fairly thick, wavy hair that was hard to manage. I tried these products and was amazed at how well they worked and how improved my hair is — much less shedding, smooth and silky, natural curl — beyond my expectations. It’s taken years off my looks. Thank you for creating such a wonderful product!"
The reviews quoted above reflect the most recent versions at the time of publication.
More Cyber Monday deals
Your Cyber Monday Shopping Guide: See all of Yahoo’s Cyber Monday coverage here. Follow Engadget for Cyber Monday tech deals. Learn about Cyber Monday trends on In The Know. Hear from Autoblog’s experts on the best Cyber Monday deals for your car, garage, and home, and find Cyber Monday sales to shop on AOL, handpicked just for you.
How we find and select deals: Our deal-hunting team of award-winning writers and editors are seasoned experts in their fields (tech, style, home, beauty), many with 20+ years of experience. This team works diligently to bring you the best sales, deals and price drops. Our unbiased experts maintain strict editorial integrity: We only feature items we believe will save you money. Here’s more on how we select deals for our Cyber Monday coverage.