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A bottle of Nicole Kidman’s favorite hair growth serum is sold every 22 seconds — and it's on sale

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Since she stepped onto the screen in her breakout role in Days of Thunder, iconic redhead Nicole Kidman has exemplified "hair goals." It's fitting that the luxury holistic hair brand Vegamour would enlist her as a partner and wellness advocate. After testing the collection, Kidman "found her hair undeniably transformed," saying it became thicker, fuller and "noticeably less frizzy." One of her favorite products is the Gro Hair Serum, and it's our new favorite, too. Kidman originally discovered Vegamour during COVID-19 lockdown in Australia while searching for a way to revive her curls after decades of styling and coloring. The serum is available at Amazon in a 3-pack, but you can get it on sale along with everything else at Vegamour's site, for 25% off. Add to cart while you can — the sale ends December 3.

A favorite of celebs like Nicole Kidman, this top-selling serum was formulated to improve the appearance of thinning hair, leaving it looking thicker and fuller.

Save $16 with code
$48 at Vegamour

Why is it a good deal?

Vegamour has become such a popular brand that they don't really need to have sales in order for their stuff to go flying off the virtual shelves. With that in mind, their markdowns are few and far between, so if you're curious about trying Nicole's beloved serum, we recommend grabbing it while you can save $16. Plus, the sale is sitewide, so you'll get 25% off anything you buy — just be sure to apply code LASTCHANCE25 at checkout — you'll even get a mask and claw clip combo when you spend $100 or more.

Why do I need this?

Nicole landed on Vegamour as her solution, not only because it's effective, but also because she supports the brand's plant-based approach to hair health. From lack of sleep and the ravages of stress to vitamin deficiencies and hormonal imbalances, there are a multitude of issues that can contribute to hair loss. With this in mind, the Gro Hair Serum skips the harmful chemicals and uses a blend of vegan phytoactive ingredients to help create a pro-growth environment on the scalp.

Gro serum was formulated to increase the appearance of hair density while reducing signs of shedding to promote thicker, fuller-looking locks. According to the manufacturer, there's a marked improvement in as little as 90 days. One bottle of the serum is sold every 22 seconds, so, yeah, it's pretty popular, and not just with Nicole.

A photo of Nicole Kidman next to a photo of the hair growth serum.
Get the Nicole Kidman look with this vegan hair growth serum.

What reviewers say

With an impressive 4.4-star average rating, the Gro Hair Serum is a hit with thousands of shoppers.

"Wonderful product," gushed a fan. "My hair is shedding 50% less than before, I'm about to start my third bottle so I expect the results to continue. It takes time to see real change, but my hair is fuller and thicker."

"Definitely works," said a customer in their 60s. "I’ve been using the Vegamour serum for about nine months. At my last hair appointment, my hairdresser said, 'Your hair feels thicker. Whatever you’re doing, keep doing it.'"

"World's biggest skeptic here," wrote a convert. "I was certain I had thrown away my money, but after just over three months of use, I'm amazed at the results. I'm in my 60s and started to lose my hair in copious amounts. It felt devastating ... Bald spots everywhere had me wearing a baseball cap whenever I went out in public. At this moment in time, the shampoo and serum have done such a good job that I have virtually no visibly bald areas. The only downside I feel I need to mention is that it's a very large area that I need to treat (the entire front of my head right to the crown) and that means I go through the serum bottles at a very rapid rate."

This popular serum doesn't go on sale very often, so snag it for less while you can!

Save $16 with code
$48 at Vegamour

And to complete your collection, there's a Gro Revitalizing Shampoo and Conditioner Set you can get for a steal:

When used with the Gro Hair Serum, this duo can deliver results in as little as 90 days. Both the shampoo and conditioner are also color-safe!

Save $32 with code
$65 at Vegamour

"Best products ever!" exclaimed a user. "I am a senior citizen with fairly thick, wavy hair that was hard to manage. I tried these products and was amazed at how well they worked and how improved my hair is — much less shedding, smooth and silky, natural curl — beyond my expectations. It’s taken years off my looks. Thank you for creating such a wonderful product!"

The reviews quoted above reflect the most recent versions at the time of publication.