Nick Jonas Designs Golfwear Capsule With PXG
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Nick Jonas is taking a swing at the golf market. The singer, songwriter and actor with several side hustles — from fashion, fragrance and tequila collaborations with John Varvatos to a recent investment in Perfect Moment skiwear — has partnered with PXG, a maker of high-end golf equipment and apparel in Scottsdale, Arizona. Their capsule collection of about 20 men’s and unisex pieces with a custom logo that interlocks PXG and Jonas’s initials will premiere at a one-day pop-up in New York on Nov. 15. It also will be available at TrendyGolf in Los Angeles, California, from Nov. 17 to 20, as well as through PXG stores.
“As a non-professional golfer, I wanted to create styles that were functional but that were also comfortable and confident enough to be worn off the course too,” Jonas said. “Styles have a modern, youthful edge, like pleated pants with a jogger finish, or embedding golf shoe spikes in a slide that aren’t functional to break boundaries.”
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Jonas may not be on the PGA Tour, but he’s no stranger to the game. He began playing as a tween at a municipal golf course in New Jersey and got more serious when his family moved to Texas. With an eight handicap, he held his own during his inaugural American Century Championship in Lake Tahoe last July. It was such a rewarding, high-pressure challenge that he invited his brothers to compete next year.
“Though golf’s a mountain that I’ll never summit, it’s also the joy of being outside and with people,” said Jonas, who’s a member of PXG’s sister endeavor, the exclusive Scottsdale National Golf Club, where his wife Priyanka Chopra threw him a 30th birthday bash in September.
PXG cofounder Renee Parsons said Jonas was an obvious choice given his love of the game and the brand, as well as for his being a style setter who could reach a new, broader audience on and off the golf course.
“We offer tops in a smaller size run to fit women, his core demographic,” she said, of the unisex category that extends to bags, including a flat fanny pack, and PXG’s foray into footwear, the spiky slide. “Our brand is serious about technical aspects, but we’re irreverent and young at heart.”
Parsons said Jonas was hands-on in developing pants’ waistbands with technical belts and strategic pocket placement and tops with the “Nick fit,” which she describes as athletic-plus for V-shaped cuts with broad shoulders that taper at the waist.
“He’s creative and highly engaged. A lot of people don’t associate him with golf, but they will soon,” she said.
