Netflix Is Finally Making Good on its Promise to Crack Down on Password Sharing
Netflix has been threatening to enforce a ban on password sharing for over a year now, with the company trying to revive lagging subscriber numbers. For U.S. subscribers, that day is finally here.
On Tuesday, Netflix subscribers received an email update on sharing between households. For those who want to share an account with someone outside of their household, the company advises either transferring a profile into its own membership or buying an extra member for $7.99 per month. Back in April 2022, it was reported that over 100 million global households used a shared password.
For point of reference, Netflix's ad-supported plans cost $6.99 per month, while its basic plan, which can be watched by one supported device at a time, is $9.99 per month. Extra users likewise can only have one profile attached to the account.
"Your Netflix account is for you and the people you live with—your household," the email states. "You can easily watch Netflix on the go and when you travel—either on your personal devices or a TV at a hotel or vacation home."
When users sign onto Netflix for the first time since the changes were enacted, they are now asked to verify their account by email or text message, or are given the option to sign out. When traveling or changing locations, such as a second home or vacation rental, users will now be asked to complete the same confirmation process.
Netflix is also limiting the amount of extra members per accounts. The company's Standard plan allows customers to add one extra member, while the Premium plan allows two extra members. However, those on the Standard with ads plan or subscriber who have their accounts billed through a third party aren't able to add extra members at all.
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