Net-a-Porter and Gemfields Launch Sustainable Capsule Collections to Support Space for Giants
Shop to save the elephants: that's the pitch behind "Walk for Giants," the newly-launched fundraising and awareness-building campaign from Net-a-Porter, Gemfields, and wildlife conservation charity Space for Giants.
This week, Net-a-Porter and Gemfields each released capsule collections to benefit the charity, alongside a stunning campaign highlighting the sustainable wares. Shot by Francesco Carrozzini with creative direction from Riccardo Ruini, it features models Arizona Muse and Selena Forrest against the backdrop of the Enasoit Game Sanctuary in Laikipia, Kenya.
"What 'Walk for Giants' so brilliantly amplifies is that conserving existing natural landscapes is not just critical for the future of humanity but is also the best economic deal around," said Dr. Max Graham, Founder and CEO of Space for Giants, in a statement. "Nature-based businesses bring jobs, buy from local suppliers, pay taxes, and build national economies. But the natural assets these enterprises rely on—including Africa’s last populations of mega-fauna—are under grave risk. We must protect them now, so they can continue to deliver their value, forever."
Net-a-Porter's safari-inspired capsule collection includes designs from brands like Burberry, 3.1 Phillip Lim, Brunello Cucinelli, and Chantecaille, with price points ranging from $75 to $9,100. And for its part, Gemfields—a sustainability and ethics-minded supplier of colored gemstones—partnered with labels like Bina Goenka, Fabergé, and Sandy Leong to create a 44-item collection of pieces, all of which feature Gemfields' Zambian emeralds and Mozambican rubies.
Said Sean Gilbertson, the CEO of Gemfields, "We need everyone to walk the talk for these giant causes."
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