For the Zasloff sisters, beauty is a family affair. That’s why Eva, a primary care doctor in Boston; Doni, a musician in Brooklyn; and Jo, a midwife in Manhattan, teamed up with their scientist dad to create Sisters Body, a new line of hair and body products. “We really just wanted to work creatively together,” says Jo, who is fast to point out that while they have their own careers, they are also all mothers—perhaps the biggest impetus for creating a natural beauty brand. “We all have children, and so tend to minimize the products we use on our bodies.” That’s why the three biodegradable products (shampoo, conditioner, and body wash) aren’t only free of parabens, chemical preservatives, and harsh sulfates, they are also specifically formulated to “work with the skin and scalp—not strip away all of the natural oils and peptides our bodies work so hard to create,” she says. “After all, our skin is one of the first lines of defense for our immune system.”
Not only do the products feel good on the skin, but they also have a minimal-chic aesthetic; the concise list of ingredients, printed in a soft, rose-blush color, are at once pretty to look at and easy to read. They clearly offer great results, too, as the Zasloff sisters’ clear skin and waist-grazing brunette can attest to. “Each of us uses the products differently,” Jo says. “The shampoo and conditioner can be used every day, but [I] tend to use them on [my] hair just two or three times a week.” The line also smells great, thanks to a blend of essential oils such as sandalwood, bergamot, geranium, vetiver, and lemon. “We chose oils that we’ve always loved,” she says. “Bergamot is thought to be soothing, and patchouli relaxing.” To perfect the scents, they teamed up with another group of sisters: MCMC Fragrances, a sustainable beauty line out of Brooklyn.
What’s more? Female-focused self-care is at the core of Sisters Body, and on top of the fact they’ve created a simple holistic routine, the trio has also pledged to donate 40 percent of all profits to individual women’s health organizations. As Jo explains: “We are still in the process of deciding which specific organizations or clinics we will donate to, but our focus for the first round [of sales] will be individual health clinics that are providing comprehensive reproductive and women’s services in areas throughout the country where reproductive rights are being threatened. During this intense political moment in U.S. history, we feel it is more important now than ever.” With their “less is more” approach to beauty, and their passion for protecting women’s rights, the Zasloff clan is proving that self-care and taking care of one another isn’t mutually exclusive. And what’s more sisterly than that?
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