Natasha Denona Makeup Just Announced It's Launching a New Foundation

UPDATE (July 29, 2018): We now have a bit more information about the exciting upcoming launch of another Natasha Denona Makeup foundation, including both the name and the packaging, thanks to an Instagram post from the brand. It looks like the new foundation will be called Transformatte and claims to be a "pore vanishing matte foundation" formula. It's packaged in a white tube, and the brand wrote in the caption for the post that "more and more details [about the new product] will be revealed every day."

Just as with the original announcement yesterday, fans were super excited for any more details, saying, "NEED not a want... but a need!!!!" and "I’m so excited for this!!!!!!!!!" We'll keep you updated about other details like shade range and launch dates as the brand reveals more.


This post originally appeared on July 28, 2018:

This is basically the summer of beauty launches. Becca just announced the launch of Skin Love, a new line of makeup and skin care products that aim to help create glowing, healthy skin; Milk Makeup is expanding its concealer shades; and now, Natasha Denona Makeup just announced a brand-new upcoming foundation in Instagram that has fans of the brand all in a tizzy.

Though Natasha Denona Makeup might be more well-known for its gorgeous eye shadow palettes, like the $129 Sunset Eye Shadow Palette that quickly sold out, the brand sells pretty much every kind of makeup product you can dream of. However, as we all know, that doesn't mean there isn't room for improvement by way of new shades, formulas, and more, and it seems that's exactly what Natasha Denona has in mind when it comes to a new foundation.

The brand's Instagram posted a video showing a model first bare-faced and then with the new foundation on with the caption, "BTS shot from my NEW FOUNDATION Shoot #nofilter #nophotoshop #noretouch #natashadenona #makeup #new #foundation #comingsoon" and fans of the brand were thrilled. The foundation looks like a buildable, full-coverage formula, and comments on the post included things like, "Ohhhhh!!!!!! WOW! Soooooo excited!!! Well done to the INCOMPARABLE Natasha Denona!" and "Damn woman!!!! You are gonna put me in debt! Haha 😂"

Though there's no additional information about the upcoming launch yet, like shade range or launch date, we'll keep you updated. This looks like it'll be an exciting addition to a great brand.


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