Say ‘Namaste’ to Gwyneth Paltrow & Stephen Colbert’s Hilarious New Lifestyle Brand
Gwyneth Paltrow’s Goop is consciously coupling with an unexpected new lifestyle brand.
The newly engaged actress-cum-wellness-guru visited Stephen Colbert on the Late Show last night where the duo announced they’re teaming up to offer “an exclusive line of aspirational medically adjacent productpportunities” via their totally fake lifestyle partnership, Covoopetton.
Colbert kicked off the hilarious ruse saying, “As you may know, Goop’s success inspired me to launch my own celebrity lifestyle brand, Covetton House, where each product is lovingly hand-crafted to accept your credit card.”
Long story short, somewhere between the yoni eggs and GP transforming into Colbert, we laughed so hard we cried, much like the tears “shed by butterflies during Oprah’s Golden Globes speech.”
Gwyneth, if you’re reading this: Where can we get our hands on that face cream? (Asking for a friend.)
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