Naadam Debuts Limited-edition Capsule and Inks Licensing Deal With Peanuts
Naadam, the sustainably sourced cashmere label, on Tuesday unveiled its limited-edition capsule with Peanuts. The partnership marks the fashion brand’s first-ever licensing deal.
“Peanuts has established itself as a fixture in American pop culture. We are thrilled to partner with this influential brand to offer sweaters for both men and women, bringing whimsy and fun to our classic Naadam crewneck styles,” Naadam chief executive officer and founder Matthew Scanlan said.
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The capsule features six men’s and eight women’s crewneck cashmere styles (in shades of black, oatmeal, navy and pine green) featuring the beloved comic strip “Peanuts” characters, including Charlie Brown, Woodstock, Snoopy, Lucy and Peppermint Patty. For instance, women’s crewnecks boast “Laughing Woodstock” or “Sleeping Woodstock” graphics, while men’s styles have larger Snoopy and Charlie Brown motifs.
The collection will be available exclusively on the brand’s e-commerce, with prices ranging from $148 for small monogrammed styles to $158 for the larger embroideries.
“Naadam’s approach to design is timeless and classic — just like Peanuts,” Liz Brinkley, Peanuts Worldwide vice president of global fashion, home and collaborations, said in a statement.
“With continued focus on our ‘Take Care With Peanuts’ initiative, it was a natural fit to partner with a brand who creates quality, sustainable knits with respect for the environment,” Brinkley said.
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