Must Read: How Uniqlo is Catering to Gen Z, the Downside of Refillable Beauty

<p>Photo: Craig Barritt/Getty Images for Uniqlo</p>

Photo: Craig Barritt/Getty Images for Uniqlo

These are the stories making headlines in fashion on Wednesday.

How Uniqlo is catering to Gen Z
Uniqlo — which has traditionally focused on affordable basics — is expanding into more trend-focused designs and collaborations to appeal to Gen Z consumers, Business of Fashion reports. Its cross-body bag went viral on TikTok, and its collections with JW Anderson and KAWS has helped the brand gain momentum in that demographic. Uniqlo is planning a significant retail expansion in Europe and North America, while taking on a more localized approach to merchandising by catering to individual markets. {Business of Fashion/paywalled}

The downside of refillable beauty 
The trend towards refillable products in beauty may seem to be the right step towards sustainability, but in reality, it requires significantly more investment in new packaging and supply chain infrastructure, Vogue Business reports. It also might not necessarily reduce waste by much: Last year, Allure learned that a product would have to be refilled 50 to 100 times for it to yield less waste. "Much like the 'recyclability' of plastic, refillability is good in theory but doesn't currently mean much in practice," says Jenny Bailly, the magazine's executive beauty director. {Vogue Business/paywalled}

Chloé is collaborating with Eres
Chloé and Eres are teaming up on a capsule of swim and beach essentials inspired by the Mediterranean. There are swimsuits in a "second skin" material called Peau Douce (made from a castor oil-based polyamide) and embroidered linen beachwear. The collection will be available to shop on and Chloé boutiques on May 5. {Fashionista Inbox}

<p>Chloé x Eres.</p><p>Photo: Leigh Johnson/Courtesy of Chloé</p>

Chloé x Eres.

Photo: Leigh Johnson/Courtesy of Chloé

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