Must Read: Revolve Is Deprioritizing Influencer Trips, Shoppers Are Making Older Bags Popular Again

Plus, Yitty announces new gender-affirming shapewear.

These are the stories making headlines in fashion on Thursday.

Revolve is deprioritizing influencer trips
After marketing itself as the top influencer-friendly e-retailer with the help of luxurious and elaborate influencer trips and experiences, Revolve is shifting its focus towards finding ways to elevate the brand. "We've done more than 130 trips, with an average of 15 trips a year," chief brand officer of Revolve, Raissa Gerona said on The Glossy Podcast. "But now, everyone is doing it [...] The content feels dated, to me." Rethinking influencer strategy is among the factors that helped Revolve double its annual revenue from $500 million to $1 billion. {Glossy}

Shoppers are making older bags popular again
For The Atlantic, Amanda Mull says, "something odd is happening with handbags." The purse market has always churned out new styles every season, hoping to become the next It-bag of the moment, but now, consumers are seemingly over the newness and are turning to old bags. These people aren't searching for pristine vintage pieces with historical references, neccesarily, but rather worn-in ones that might be considered "outdated" for being cool in a more recent year, like 2015. Mull says that, according to secondhand retailer The RealReal, "demand for like-new versions of recent releases has eased in favor of older, used designs, including those with obvious imperfections." {The Atlantic/paywalled}

Yitty announces new gender-affirming shapewear line
Lizzo's shapewear brand Yitty, which celebrates its one-year anniversary in April, will release a new line of gender-affirming shapewear called Your Skin in late summer. "Yitty believes in radical self-love for people of all gender identities — including the trans, non-binary, gender-fluid and gender non-conforming communities that have been chronically underserved," the brand said in a statement. The collection will include binder tops and tucking thongs, with more to come according to the brand. In a tweet Thursday morning, Lizzo said, "You deserve to feel like you. You deserve to feel good in your skin." {Fashionista inbox}

Mac Cosmetics is refreshing its recycling program
The makeup brand is giving its Back to Mac sustainability program — introduced in 1990 — an update. The original program allowed consumers to return their empty Mac product casings in exchange for a free, new product. Now, the brand has partnered with Close the Loop and Plastics for Change to take the more than 340,000 pounds of empty containers (equivalent to roughly 9.3 million lipsticks) and recycle them into new products. Aïda Moudachirou-Rébois, senior vice president and global chief marketing officer at Mac, said, "Our goal is to make more responsible choices through the entire product life cycle without compromising the product offering and experience for the consumer." {WWD}

The return to serifs in fashion logos
After countless luxury brands altered their arguably more unique logos in the last decade into a simple, sleek sans-serif look, things maybe shifting again. Aileen Kwun details the significance behind a fashion brand's logo and the seemingly imminent return of the serif typeface. Brands like Ferragamo and Burberry are among those going back to a serif logo in an effort to nod to brand history, which Kwun says, "may be key to winning back customer bases." {The New York Times}

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