Must Read: Puma X LaQuan Smith Is Here, How Luxury is Using Augmented Reality

Plus, is this fashion's most knocked-off shoe?

<p>Photo: Courtesy of Puma and LaQuan Smith</p>

Photo: Courtesy of Puma and LaQuan Smith

These are the stories making headlines in fashion on Thursday.

Puma X LaQuan Smith is here
Puma and LaQuan Smith officially released their first collaborative collection — the partnership was first teased at New York Fashion Week in 2021. The line is a mix of fashion and sport, with luxury athleisure coming to the forefront. Popular Puma footwear silhouettes such as the Kosmo Rider and the RS-X are reinterpreted with signature LaQuan Smith details, showcasing the effortless merge between the two brands. Other pieces in the collaboration include tees, leggings, dresses and a corset top. Ranging in price from $60-$120, the Puma x LaQuan Smith collection is now available to shop on {Fashionista inbox}

<p>PUMA x LaQuan Smith Collection</p><p>Photo: Courtesy of PUMA and LaQuan Smith</p>

PUMA x LaQuan Smith Collection

Photo: Courtesy of PUMA and LaQuan Smith

View the 11 images of this gallery on the original article

How luxury is using augmented reality
Cartier's new campaign uses augmented reality via Snapchat to take viewers through the history of its Tank watch. Users begin in 1917 and as they go through the timeline, they witness the watch (which is hovering at the bottom of the screen) go through various changes. The immersive experience is a testament to the rapid technological improvements on social media platforms. It also shows how luxury brands plan to integrate advanced technology into their digital strategies. According to Marc Bain for Business of Fashion, even luxury brands known for their high standards are experimenting with augmented reality, "with virtual try-on the most eagerly explored use case." {Business of Fashion}

Is this fashion's most knocked-off shoe?
René Caovilla's is looking back at how its serpentine-strapped stiletto, the Cleo, became a defining style. The shoe has been on the soles of celebrities such as Rihanna, Kim Kardashian, Lizzo, Zendaya and Mary J. Blige. Many brands have knocked off the Cleo, but it remains a bestseller for the Italian brand 50 years after its creation.  {The New York Times}

Homepage Photo: Mike Coppola/Getty Images

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