Must Read: The NFL's Fashion Opportunity, Coty Begins Trading on Euronext Paris

These are the stories making headlines in fashion on Friday.

The NFL offers opportunity for fashion brands

After the internet broke over Taylor Swift cheered on Travis Kelce at a Kansas City Chiefs game and influencer Alix Earle hugged Miami Dolphins wide receiver Braxton Berrios on the field, the NFL is reaching a new demographic via social media buzz: fashion fans (and Swifties). Fashion brands such as Hugo Boss, Vera Bradley, Born x Raised and Kith have recently debuted NFL collaborations, which is relatively new ground for fashion as fewer luxury brands pursued the sport in favor of tennis, basketball and soccer. "As luxury brands extend their reach into the sports arena and, more importantly, increasingly act as cultural compasses, we may well see more NFL stars fronting luxury campaigns," Fiona Harkin, foresight editor at trends consultancy The Future Laboratory, told Vogue Business. {Vogue Business/paywalled}

Coty begins trading on Euronext Paris

CoverGirl's owner Coty Inc. started its first day of trading on Euronext Paris on Thursday, and its stock remained stable. With plans to secure a double listing in Paris, the company launched a global offering of 33 million shares of its outstanding Class A common stock with prices set at €10.28 ($10.80) per share. {WWD/paywalled}

Business of Fashion unveils BoF 500 class of 2023

Business of Fashion added 100 new members to The BoF 500 today, marking 10 years of the global community of fashion trailblazers. New inductees include Pharrell Williams, Karol G, Gucci's Sabato De Sarno, Margot Robbie, Anne Hathaway, LaQuan Smith, the members of BTS and NewJeans and many more. The BoF Gala on Sept. 30 will celebrate The BoF 500 class of 2023. For the full list of the incoming class, visit here. {Business of Fashion/paywalled}

Sycamore Partners to buy Chico's for $1 billion

Private equity firm Sycamore Partners has acquired Chico's for $1 billion after previous unsuccessful attempts to acquire the brand in 2019. The deal is expected to close at the end of Q1 2024, but before then, the Chico's board must clear shareholder approval and antitrust scrutiny, according to a company press release. The $1-billion price tag reflects $7.60 per share in cash. Sycamore also owns Belk, Staples, Talbots and The Limited. {Retail Dive}

Hearst names Lucy Kaylin editorial director

Kate Lewis has stepped down as Hearst Magazines' chief content officer after nearly 10 years with the company. Lucy Kaylin, who first joined Hearst in 2007 as executive editor of Marie Claire, will become editorial director effective immediately, Hearst President and CEO Steven R. Swartz and Hearst Magazines President Debi Chirichella announced on Thursday. "During her distinguished career in the magazine business, Lucy has proved herself a standout storyteller and a strong, versatile editor," Swartz said in a statement. "Her passion for journalism, high standards and deep understanding of our brands and audience will be essential in steering our business into the future." {Hearst}

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