Must Read: Louis Vuitton Accused of Copyright Infringement, Carven appoints Louise Trotter as Creative Director
Plus, Zaya Wade, Angus Cloud, Caleb McLaughlin and Iris Apatow star in new Puma campaign.
These are the stories making headlines in fashion on Wednesday.
Joan Mitchell Foundation accuses Louis Vuitton of copyright infringement
Celebrated American abstract artist Joan Mitchell's foundation recently sent a cease-and-desist letter to Louis Vuitton, claiming that the fashion house had used the late artist's paintings in a handbag advertisement against the foundation's approval. The letter, as read by the New York Times, states that Louis Vuitton infringed upon the artist's copyright, and requests that the brand withdraw the images or face legal consequences. "It is a grave disappointment to the Joan Mitchell Foundation that Louis Vuitton has such disregard for the rights of an artist and would exploit her work for financial gain," the nonprofit said in a statement. Meanwhile, Mitchell's works are currently on view at the Fondation Louis Vuitton, an exhibition opened by LVMH. {New York Times}
Carven appoints Louise Trotter as creative director
The house of Carven announced Wednesday that Louise Trotter, former creative director at Lacoste, is taking on the same role at Carven. "I feel honoured to write a new chapter for Carven: a youthful French house that to me embodies a spirit of freedom, joy and a confident femininity," Trotter said in a statement. The British-born designer has also held positions at Calvin Klein, Gap and Tommy Hilfiger. Trotter's new vision will be revealed during the Spring 2023 season, during Paris Fashion Week in September. {Fashionista inbox}
Photo: Courtesy of Carven
Zaya Wade, Angus Cloud, Caleb McLaughlin and Iris Apatow star in Puma campaign
Puma unveiled its new "Forever Classic" campaign this Tuesday, featuring Zaya Wade, Angus Cloud, Caleb McLaughlin and Iris Apatow — all photographed by Kendall Bessent in the brand's classic products. According to Puma, the Forever Classic platform "brings together those who are pushing culture forward by engaging creatives from different walks of life." {Fashionista inbox}
Iris Apatow for Puma. Photo: Kendall Bessent/ Courtesy of Puma
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What's behind TikTok's "deinfluencing" trend?
TikTok's latest viral trend, "deinfluencing," might seem counterintuitive, but is quickly gaining traction. The trend refers to influencers sharing products that they didn't like (as opposed to recommending the ones they did), and oftentimes suggesting alternatives. While creators conventionally don't share negative reviews for fear of alienating potential brand partners, it seems like consumers are increasingly gravitating towards this type of content for its honesty and relatability. {Business of Fashion}
A$AP Rocky, Julia Garner and Elliot Page are the new faces of Gucci Guilty
Glen Luchford photographed A$AP Rocky, Julia Garner and Elliot Page for the latest Gucci Guilty campaign. Per a press release, the stars personify "an ode to self-acceptance, friendship and love in all its forms through a story of tenderness, imagination, and curiosity." Rocky and Garner's duties as campaign stars will also include attending the Gucci Fall 2023 show (which will feature the work of a design team amid the brand's creative-director transition) on Feb. 24 during Milan Fashion Week. {Fashionista inbox}
A$AP Rocky for Gucci Guilty. Photo: Glen Luchford/Courtesy of Gucci
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