Must Read: Levi's Testing AI-Generated Models, Inditex Invests in Kering's Regenerative Agriculture Fund

Plus, Bloomingdale's names first-ever chief merchant.

These are the stories making headlines in fashion on Thursday

Levi's to begin testing AI-generated models
At the BoF Professional Summit on Technology, Levi's announced it will begin to experiment with utilizing AI-generated models on its e-commerce platforms. According to the brand, the AI models will help increase diversity by providing a wider range of sizes, skin colors, ages and genders. When asked why Levi's is reverting to AI models instead of hiring more diverse humans, Amy Gershkoff Bolles, the brand's global head of digital and emerging technology strategy, said, "It would be impossible for us to have models that cover every combination of race, ethnicity, age, body size, body type." The experimentation process is still in its early stages, as Levi's continues to test the technology to analyze what will best maximize the customer experience. {Business of Fashion/paywalled}

Inditex invests in Kering's regenerative agriculture fund
Spanish fashion group Inditex is investing more than $15 million into the Regenerative Fund for Nature, a joint venture by luxury conglomerate Kering and non-profit Conservation International. The goal of the Fund is to turn agricultural land in six countries towards regenerative agricultural practices to better combat climate change and biodiversity loss. "We urgently need to support the scaling of regenerative farming projects to match the quantity and quality of raw materials with our industry's demand. We hope to see other companies follow Inditex's leadership and join the Fund," Kering's chief sustainability and institutional affairs officer Marie-Claire Daveu told Vogue Business. {Vogue Business/paywalled}

Bloomingdale's names first-ever chief merchant
Bloomingdale's has promoted Denise Magid to chief merchandising officer, a position created for the first time in the retailer's 151-year history. Magid joined the luxury company in 2019 as a general merchandising manager, with previous notable merchandising roles at Saks Fifth Avenue, Lord & Taylor and Intermix. "The appointment of Denise Magid as chief merchandising officer at Bloomingdale's communicates an important message, loudly and clearly: The department store is well and thriving in the USA or, at least, it is destined to become a vehicle for renewed consumer confidence in brick-and-mortar shopping and related experiences," Thomai Serdari, a luxury retail expert and professor of marketing at New York University's Stern School of Business, told Retail Dive over email. {Retail Dive}

Meet the influencer who went viral for cutting up a Prada jumpsuit
Model-turned-content creator Madeleine White became a TikTok sensation after cutting up a $2,100 Prada jumpsuit in her hotel room as she prepared for the house's Fall 2023 runway show. She transformed the jumpsuit (which she bought with her own money) into a cropped top, miniskirt and leg warmers — pieces that she plans to wear more than once. White started making video content during the pandemic and has since gone full-time, becoming well-known for her interactive styling and DIY creations. "It's a delicate balance between being good at the content that you make — whether it's makeup or fashion — and also being able to make a good video out of it and being able to condense it into a minute or 30 seconds," White told Sarah Spellings from Vogue. {Vogue/paywalled}

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