Must Read: Kendall Jenner Is the New Face of L'Oreal Paris, How the Hollywood Strike Affects Fashion

These are the stories making headlines in fashion on Tuesday.

Kendall Jenner named the new face of L'Oreal Paris
Kendall Jenner has been named global ambassador of mega-beauty brand L'Oreal Paris. Serving as a spokesperson for the brand as well as a link to younger audiences, the 27-year-old model will also front future campaigns for products such as the Infallible Matte Resistance Lipstick and the Panorama Mascara. "I'm honored to be part of a new sisterhood of strong, powerful women and to be able to say those iconic words, I'm worth it," Jenner said in a statement. {Fashionista inbox}

What the Hollywood strike means for fashion
As thousands of members of Hollywood's actor union, SAG-AFTRA, joined the Writer's Guild of America in strike, the film and TV industry finds itself at a complete standstill. Beyond the impact on actors and writers, the strike will also affect the work of stylists and makeup artists, all of whom will have their income streams practically taken away due to the wage disputes, Business of Fashion reporters Diana Pearl and Cathaleen Chen write. Fashion brands that rely heavily on red carpets and events for press will also miss out on key opportunities to build brand awareness during the strike. {Business of Fashion/paywalled}

Who will stand up for the hair braiders?
Houreijda Tall explores the world of West African hair braiders living in New York City and the lack of protections surrounding their work, for Harper's Bazaar. Common occupational injuries include neck, knee and back pain, but very rarely is there an easy solution to this problem. To stop working is to stop making an income — a harsh reality that many of these hair braiders, the majority of whom are immigrants from West Africa, face. {Harper's Bazaar}

Tom Ford appoints Leilo Gavazza new CEO of fashion
Leilo Gavazza has been appointed CEO of Tom Ford Fashion, effective Sept. 18. With over 20 years of experience, Gavazza currently serves as Bulgari's executive vice president of sales and retail. Since Tom Ford's acquisition by Estée Lauder, the Fashion segment of the business is licensed to Emenegildo Zegna Group. "Lelio's track record of strong global leadership brings outstanding luxury expertise to Tom Ford Fashion across retail management, wholesale distribution, marketing, digital and key markets, including China," Gildo Zegna told WWD. {WWD/paywalled}

Ralph Lauren is raising prices to elevate its brand
Since 2018, Ralph Lauren has raised average prices by 80% in efforts to keep increasing the brand's prestige. CEO Patrice Louvet's strategy aims to elevate the brand by expanding the range of higher-priced items such as home goods. However, the company's gross margins remain lower than competitors. "Elevating a brand with higher price points without commanding the ensuing margins raises questions about how elevated the brand perception really is," wrote BMO Capital Markets analyst Simeon Siegel in a report cited by Bloomberg. Expanding in China and India is also in the cards for the Ralph Lauren, Bloomberg writers Jeannette Neumann and Francine Lacqua report. {Bloomberg/paywalled}

Gucci Changemakers announces 2023 North America scholarship winners
Gucci has announced its fourth round of recipients for its North America Changemakers Impact Fund and Scholars Program. Twelve organizations and 12 dynamic scholars from diverse backgrounds, who are reimagining and designing the future of fashion, received the award.

The scholars are:

• Cleo Williams, George Brown College

• DaNae Harrison, Spelman College

• Elizabeth Lawson, The Savannah College of Art and Design

• India Williams, Kent State University

• Isabella Hanson, Cornell University

• Jamesly Saint Louis, Rhode Island School of Design

• John Davillier, University of Southern California

• MaiTae Preece, Otis College of Art & Design

• Maya Silva, California College of the Arts

• Miles Richards, College of Creative Studies

• Nikol Rafailova, Fashion Institute of Technology

• Rafael Diaz, School of the Art Institute of Chicago

Each of the 12 non-profit recipients will receive a $50,000 one-year grant to be utilized in creation of new programs or to build on existing initiatives. The list of the 12 grantees is as follows:

• Black Girl Environmentalist, Washington D.C.

• Humbl Hustlr, Atlanta, GA

• InsideOut Literary Arts, Detroit, MI

• United We Dream, Houston, TX

• Marsha P. Johnson Institute, New York, NY

• Mighty Writers, Philadelphia, PA

• Outside Looking In, Toronto, ON, Canada

• Ruth's Table, San Francisco, CA

• Son of a Saint, New Orleans, LA

• The Fund for Women's Equality, Los Angeles, CA

• The Healing, Chicago, IL

• Zero Hour, Miami, FL

{Fashionista inbox}

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